Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on Our Mission:
As a Marketing Operations Associate you’ll enable the Lifecycle Marketing Team to reach the right B2B audiences with the right message at the right time, thereby increasing the number of practices using Zocdoc, adopting our full suite of products, and garnering value from Zocdoc’s platform.
You’ll enjoy this role if you...
- Enjoy independently untangling complex problems and finding efficient, scalable solutions.
- Are curious and proactive—always looking for ways to make campaigns smarter, faster, or more personalized through data and automation
- Get satisfaction from bringing order to chaos—whether it’s cleaning up messy data or streamlining a process.
- Thrive in a cross-functional environment and loves being the connective tissue between data, tools, and people.
- Find joy in the details and takes pride in delivering polished, error-free work
- Are dynamic and adaptive and prefer working in fast paced, regularly changing environments.
Your Day to Day Is…
- Audience Sizing: Partner with Lifecycle Marketing Managers, Commercial Analytics, Sales, and Product Teams to determine campaign qualifiers enabling us to predict potential impact and help inform campaign strategy.
- Audience Creation: Extract, manipulate, and combine data from various sources such as Cistern, Salesforce, Marketo, Braze and Amplitude to create campaign audiences.
- Assist in audience segmentation based on shared characteristics such as job title, specialty, practice location, product selection, practice tenure, EHR, product login and behavioral activity
- Provide data for campaign personalization purposes. This will require data scrubbing to ensure the data can be used for customer-facing purposes.
- Campaign Production: Build and deploy email marketing campaigns end-to-end, including ad hoc sends and multi-step nurture or drip journeys.
- Over time, this will include creating and managing personalized email campaigns that dynamically adapt to customer data and behavior.
- Assist with QAing all campaigns to ensure flawless execution and 100% accuracy across copy, links, tracking, and dynamic content
- Data Hygiene: Help maintain high data quality standards by cleaning audience data for customer-facing use, identifying and removing stale or invalid contacts, and implementing best practices to support email deliverability and engagement.
- Performance Reporting: Help build dashboards that provide clear, actionable reporting on campaign performance across channels (with an emphasis on email).
- Process Optimization: Analyze current marketing workflows, particularly those related to audience creation, identify inefficiencies, and recommend improvements to increase campaign velocity and impact.
Cross-functional Collaboration: Work closely with Marketing, Data, and Sales Ops teams to ensure seamless campaign execution and accurate data flow across systems.
You’d be Successful in This Role if You Have…
- 2–4 years of experience in data analysis and manipulation, ideally for marketing in a B2B environment.
- Proven ability to define, size, and segment audiences using multiple data sources and customer attributes.
- Strong analytical reasoning skills. Ability to understand the relevant data, ask the right questions, and maintain strong data literacy regarding data definitions.
- Advanced proficiency in querying and manipulating data using tools like Gsheets, Excel & Snowflake. SQL preferred. Experience querying CRMs like Salesforce also preferred
- Demonstrated interest in learning:
- Email marketing principles and best practices to ensure email messages are properly constructed to meet industry standards.
- Marketing automation platforms like Adobe Marketo, Braze and Customer Relationship Management Tools like Salesforce CDPs etc.
- Salesforce experience preferred.
- Best practices for data hygiene, list management, and email deliverability.
- Exceptional attention to detail, especially in QAing campaigns and validating data for customer-facing use.
- Familiarity with reporting tools like Looker, Snowflake, or Amplitude and experience designing reporting dashboards in Excel or similar tool.
- A Bachelor’s degree from a top tier institution with a minimum of 60% in 10th/12th/ graduation.
- Strong project management skills.
- Excellent verbal and written communication skills.
- Independent problem-solving capabilities.
Benefits:
- An incredible team of smart and supportive people
- A competitive compensation package, including attractive medical insurance
- Amazing perks – think catered lunch every day, Ping Pong, etc.
- Daycare/creche facility for kids
- The chance to create a better healthcare experience for millions of patients!
- Corporate wellness programs with Headspace
- Cellphone and wifi reimbursement
- Competitive parental leave
- Sabbatical leave (over 5 years)
- Annual sponsored health check-ups
- Zocdoc is certified as a Great Place to Work 2022-2024
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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