Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results.
We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.
It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow.
Learn about the Danaher Business System which makes everything possible.
The Marketing Program Specialist is responsible for evaluating, qualifying, nurturing, and routing inbound marketing leads to the sales organization. This role serves as a critical link between Marketing and Sales, ensuring high-quality leads are converted into pipeline opportunities. The specialist will utilize CRM and marketing automation tools to assess customer interest, verify buying intent, engage prospects, and maintain data quality while driving lead conversion and funnel growth.
This position reports to the Marketing Manager, India & South-West Asia and is part of the Marketing team located in Bangalore and will be an on-site role.
In this role, you will have the opportunity for:
1. Lead Qualification: Evaluate and qualify leads generated through marketing campaigns, including online inquiries, event registrations, and content downloads, to determine their quality and sales-readiness based on predefined criteria, ensuring they meet the qualifications and fit the target buyer profile. This includes conducting thorough research and verification of lead information to ensure accuracy and relevance, including company size, industry, contact details, and any additional qualifying factors.
2. Data Quality and Accuracy: Ensure our CRM database for Accounts and Contacts is maintained to the target Quality Standard.
3. Data Analysis: Analyze leads and campaign data to measure the effectiveness of funnel development initiatives, identify trends, and make data-driven recommendations for optimization. Analyze lead data and perform lead scoring to identify high-potential prospects.
4. Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet ready for sales handoff.
5. Communication and Collaboration: Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented.
6. Reporting: Generate regular reports on KPIs including lead quality, conversion rates, and other relevant metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Present insights into the Marketing team.
7. Process Improvement: Continuously evaluate and refine lead qualification processes and criteria including lead scoring, segmentation, and nurturing workflows to optimize lead conversion rates and enhance overall marketing and sales effectiveness.
The essential requirements of the job include:
- Bachelor’s degree in pharmacy/chemistry/life sciences/biotechnology or related field. A postgraduate degree in Marketing/Management is preferred.
- 2-5 years of experience in marketing, lead qualification, or related roles, in a Life Science, Medical Devices/Diagnostics or related B2B industry.
- Experience using CRM such as Salesforce, and marketing automation platforms. Proficiency in MS-Office including tools such as MS-Excel and PowerPoint.
- Strong Analytical Skills: Ability to analyze, interpret, and present data, identify patterns, and make data-driven decisions to optimize lead qualification processes.
- Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects. Strong interpersonal skills, ability to work independently with minimal guidance & extend support as a resource for colleagues.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
