Salesforce Marketing Specialist

About DAT

DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, see www.DAT.com/company.

The Opportunity

DAT is looking for a Marketing Specialist to join our Marketing team in Bangalore, India.

Please note the shift timings for this role would be 07.30pm - 03.30am IST

DAT Freight and Analytics is seeking a dynamic and results-driven Marketing Specialist to join our growing marketing team. The Marketing Specialist will play a key role in developing and executing account-specific marketing strategies to drive engagement, pipeline growth, and revenue for our key accounts and support our growing partners marketing engine.

Responsibilities:

• Develop and execute tailored account-based and partner marketing campaigns to drive engagement and increase sales pipeline in the Shipper segment
• Collaborate with sales teams to identify key prospects and define and implement strategic plans to reach these accounts.
• Use advanced data analytics to segment key accounts and develop personalized marketing strategies.
• Manage marketing budgets effectively, ensuring an excellent return on investment.
• Track, measure, and report campaign performance and assess against goals (ROI and KPIs).
• Liaise with internal stakeholders, external partners, and vendors to execute marketing campaigns.
• Work closely with the content team to create personalized and relevant content for targeted account and ensure consistent messaging across all touchpoints and campaigns.

Qualifications:

• 4- 8 years of experience in ABM, partnership or B2B marketing
• Excellent English (written and oral)
• Proven experience with Salesforce Sales Cloud, marketing automation tools, and ABM platforms, specifically 6Sense.
• Excellent grasp of social media and website metrics and best practices.
• Proficiency in managing complex projects and multi-tasking.
• Exceptional communication and presentation skills.

Why DAT?

DAT is an award winning employer of choice.
For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We’ve been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado’s 100 Best Places to Work In Colorado.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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