The Paid Media Specialist will manage and optimize paid media campaigns on various platforms, analyze performance data, create reports, and conduct A/B tests.
A fintech client is seeking a Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms.
RESPONSIBILITIES
- Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
- Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms.
- Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement.
- Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
- Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
- Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
- Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.
REQUIREMENTS
- Previous experience in paid media management and data analytics.
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and presentation skills.
- Detail-oriented with a strong focus on results.
Top Skills
Facebook Ads
Google Ads
Google Analytics
LinkedIn
Semrush
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