Job Description
About Us:
Innovapptive is a category-defining SaaS company building the world’s most advanced AI-powered Connected Worker Platform for the industrial sector. Headquartered in Houston, TX, and backed by Vista Equity Partners, Innovapptive is on a mission to reimagine how industrial work gets done — connecting frontline workers, back-office systems, and assets in real time to drive higher safety, reliability, and productivity.
Our platform is trusted by some of the world’s largest enterprises — including Shell, Hess, Cenovus Energy, W.R.Grace, Westlake Chemicals, UNICEF, Kimberly Clark, Scott Miracle Gro, and Newmont Mining to name a few, and across chemicals, energy, mining, and manufacturing industries. These customers have achieved tangible, hard-dollar results, such as:
- Over $40 million in annual EBITDA savings at a single enterprise.
- 10× frontline productivity improvements through mobile-first and AI-enabled workflows.
- 15–20% maintenance cost reductions and significant uptime gains across plants and sites.
Innovapptive is recognized by leading industry analysts for its differentiated value creation model:
- Named a Leader in the Frost & Sullivan Industrial Connected Worker Radar.
- Featured by Gartner in “Connected Factory Worker” research and the Hype Cycle for Manufacturing Operations Strategy.
- Cited by LNS Research for delivering 3–5× greater value than point solutions through unified OT–IT execution, AI/vision innovation, and field-proven ROI.
Our growth is backed by Tiger Global Management and Vista Equity Partners, one of the world’s premier software investors, known for scaling high-performance SaaS companies. Together, we are building the next-generation AI Powered Connected Worker Platform, combining cutting-edge technologies — SLM’s, Generative AI, Computer Vision, and Intelligent Orchestration — into a unified system that transforms plant operations globally.
Today, with over 300+ employees across the U.S., India, and ANZ, Innovapptive stands at a pivotal inflection point: with an ambition to scale to $100M ARR within the next 3-4 years by industrializing every aspect of our product, engineering, and customer delivery systems.
The Role
We’re looking for a Partner & Customer Marketing Manager to bridge two critical growth engines — pipeline generation through strategic partners and revenue retention and expansion through customer marketing.The Partner & Customer Marketing Manager will be responsible for creating and executing marketing programs that drive:
- Pipeline generation and brand awareness through our strategic consulting and technology partners.
- Customer engagement, retention, and expansion initiatives for our existing enterprise clients.
- This role requires a marketer who can collaborate cross-functionally with Sales, Partner Teams, Customer Success, and Product Marketing, and is comfortable working in a fast-paced B2B enterprise SaaS environment.
How You Will Make an Impact:
Partner Marketing (50%)
- Develop joint marketing plans with strategic partners to generate qualified pipeline.
- Plan and execute co-branded campaigns, webinars, events, and content initiatives with partners.
- Enable partners with marketing collateral, sales tools, and case studies.
- Track and report on partner-sourced and influenced opportunities.
- Support partner onboarding events and quarterly business reviews from a marketing perspective.
Customer Marketing (50%)
- Create programs to drive product adoption, engagement, and advocacy among existing enterprise customers.
- Collaborate with Customer Success on retention initiatives, adoption campaigns, and renewal communications.
- Build and manage customer communities, roundtables, or advisory boards.
- Launch targeted cross-sell/upsell campaigns in partnership with Sales and Customer Success teams.
- Monitor customer health metrics and design marketing actions to improve sentiment.
Qualifications & Skills
- 3–6 years of experience in B2B marketing, with at least 1–2 years in either partner marketing or customer marketing.
- Experience in the enterprise SaaS environment is strongly preferred.
- Proven track record delivering measurable impact on pipeline generation and/or revenue retention.
- Strong project management skills — able to coordinate across multiple stakeholders.
- Excellent written and verbal communication skills, comfortable engaging with senior enterprise clients and partner executives.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, etc.).
- Data-driven mindset with the ability to analyze campaign performance and optimize.
Success in This Role Looks Like:
- Increased partner-sourced/influenced pipeline quarter over quarter.
- Recognized improvement in customer engagement, advocacy, and upsell conversions. Leading to Higher customer retention rates and net revenue expansion.
- Strong partner relationships leading to repeat joint marketing wins
What We Offer:
- Competitive compensation and equity tied to measurable impact on AI accuracy and performance.
- A platform to shape the semantic intelligence layer of a category-defining industrial SaaS company.
- Access to cutting-edge AI, data, and observability toolchains for continuous learning and innovation.
Innovapptive does not accept and will not review unsolicited resumes from search firms.
Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.
