A fintech client is seeking a Performance Marketer. In this role, you'll drive measurable growth through data-driven strategies and paid digital channels by optimizing and scaling campaigns across various platforms. You will play a crucial role in shaping client's business by improving their online presence, driving customer acquisition, and increasing engagement. Utilizing your data-driven insights, you'll enhance visibility across digital channels, ensuring our products effectively connect with and resonate with the right audience.
RESPONSIBILITIES
- Facilitate performance marketing campaign optimization across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions.
- Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.
- Develop and implement multi-channel strategies that align with overall marketing goals and core audience segmentation.
- Maintain detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.
- Conduct A/B tests on creative, targeting, and landing pages to continually improve performance.
- Facilitate performance marketing agency conversations to ensure timely completion of optimization work.
- Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency.
REQUIREMENTS
- Previous experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns.
- Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms.
- Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.).
- Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment.
- Excellent communication and reporting skills, with an emphasis on presenting performance data and actionable insights.
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