Manage performance marketing campaigns across Google Ads, Meta Ads, and other digital channels to generate student admission leads. Optimize cost per lead and conversion rates using analytics, AI-powered tools, and automation. Track campaign performance through Google Analytics and dashboards, create and improve landing pages and digital funnels, and collaborate with admissions teams to increase lead-to-admission conversions.
Performance Marketing Executive / Manager
Role Overview:
We are looking for a data-driven Performance Marketing professional to drive student admissions through digital channels. The candidate should be skilled in paid advertising, analytics, and AI-powered marketing tools to generate high-quality leads and improve conversions.
Key Responsibilities:
Plan and manage Google Ads, Meta Ads, and other digital campaigns for admission lead generation.
Optimize campaigns to improve cost per lead (CPL) and conversions.
Use AI tools for ad creatives, audience targeting, and campaign optimization.
Track performance using Google Analytics and marketing dashboards.
Work closely with the admissions team to improve lead-to-admission conversion.
Create and optimize landing pages and digital funnels.
Requirements:
3–5 years experience in performance marketing.
Strong knowledge of Google Ads, Meta Ads, and digital analytics.
Familiarity with AI marketing tools and automation.
Experience in education or edtech marketing is preferred.
Key Metrics: Lead generation, cost per lead, and admission conversions.
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