Owns paid acquisition across Meta and Google, managing campaigns, budgets, optimization, A/B testing, analytics, dashboards, and conversion funnels. The role analyzes CAC, ROAS, CPL, CTR, LTV, and attribution data to identify growth opportunities, improve user journeys, and scale winning campaigns. It also involves collaborating with creative, product, operations, and leadership teams on growth initiatives.
Performance Marketing & Growth Associate
About the Role
What You’ll Do
Location: Bengaluru
Experience: 1–4 years
CTC: Up to ₹15 LPA
Employment Type: Full-time
This is not a “just run ads” role. You’ll own paid acquisition end-to-end, drive creative experimentation, and scale growth.
If you love diving into campaign data, spotting what’s working, killing what’s not, and constantly finding new ways to grow — this is for you.
- Own and scale paid acquisition across Meta and Google
- Plan, launch, monitor, and optimize performance marketing campaigns daily
- Track and improve key metrics — CAC, ROAS, CPL, CTR, conversion rates
- Run structured A/B tests across creatives, audiences, landing pages, and funnels
- Analyze campaign performance and turn data into actionable insights
- Collaborate with creative teams to develop high-performing ad content
- Identify new acquisition channels and growth opportunities
- Optimize user journeys and conversion rates
- Build dashboards and maintain performance trackers
- Work cross-functionally with product, ops, and leadership on growth initiative.
Requirements
What We’re Looking For
- 1–4 years of experience in performance marketing or growth marketing
- Hands-on experience managing ad budgets on both Meta and Google
- Strong understanding of CAC, ROAS, LTV, attribution, and conversion funnels
- Comfortable with Google Analytics and similar tools
- Data-driven with strong analytical and problem-solving skills
- Rapid testing mindset — kill losers fast, scale winners aggressively
- High ownership and ability to thrive in a fast-paced startup environment
- Bachelor’s degree required
Benefits
- Why This Role?
- Own meaningful growth metrics from day one
- High-impact, high-learning environment
- Competitive compensation up to ₹15 LPA
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Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
