Performance Marketing Operations - Creative First

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives. We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

About the Team:

The Marketing Team at Lokal drives user growth, brand awareness, and monetization by crafting campaigns tailored for Bharat’s diverse audiences. We blend performance marketing, regional storytelling, and partner collaborations to amplify Lokal’s reach and impact — ensuring every campaign connects authentically with our users while fuelling business growth.

Role Overview:

We’re looking for a creative-first Performance Marketing Executive  who can think like content marketers and execute like campaign managers.

This role is at the intersection of creative storytelling and marketing operations. While your daily work will involve uploading and optimizing ad campaigns, the mindset we’re hiring for is creative curiosity — people who can spot trends, think in hooks, understand audience psychology, and contribute to creative decisions.

You’ll work closely with Copywriters, Video Editors, and Marketing Leads to ensure our ad campaigns go live with quality, speed, and purpose.

Responsibilities:

• Collaborate with copywriters and video editors to get ad creatives finalized on time.
• Upload, launch, and monitor campaigns on Meta, Google, and other ad platforms.
• Track daily performance, optimize spends, and ensure campaign uptime.
• Conduct weekly retro calls with creative teams to share insights on winning ads.
• Coordinate with internal teams and agencies to meet creative delivery timelines.
• Contribute to creative brainstorming sessions and campaign ideas.
• Maintain and update performance dashboards, ensuring data accuracy.
• Identify trends, hooks, and formats that are working well across platforms.

• Creative-first mindset: You think in stories, visuals, and ideas that connect with people.
• Content background: Experience in social media marketing, content creation, or digital storytelling.
• Strong understanding of short-form video content, engagement psychology, and ad hooks.
• Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
• Basic familiarity with Meta Ads Manager or other ad platforms (training will be provided).
• Ability to work in fast-moving teams and adapt quickly to feedback.
• Strong communication skills in English and Telugu / Tamil and Malayalam / Kannada / Hindi (Read, Write, Speak).

Preferred Background:

• 1–3 years of experience in Content Marketing, Social Media Management, or Digital Advertising.
• Hands-on experience creating or managing digital content (Instagram, YouTube, or TikTok-style short-form preferred).
• Strong writing, visual thinking, or storytelling skills.
• Bonus if you’ve worked in performance marketing, influencer campaigns, or brand content before.

Why This Role is Unique?

• You’ll be part of a creative-first performance marketing team, not a traditional operations desk.
• You’ll learn the entire lifecycle of ad creation — from idea to campaign delivery to performance feedback.
• You’ll work on vernacular-first brands reaching millions across India.
• You’ll get exposure to both creative strategy and data-backed performance marketing.

Why Join Us?

We’re scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you’ll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.