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We are looking for an Assistant Manager – Digital/ Performance Marketing & to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can drive paid campaigns efficiently while also identifying and managing high-impact partnerships.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across X (Twitter), Meta, Google and other relevant channels.
- Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 5 years of experience in performance marketing (preferably in fintech, Gaming).
- Strong understanding of paid acquisition channels (Google Ads, X (Twitter) Ads Facebook Ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Good communication and data analytical skills.
What you need to know about the Bengaluru Tech Scene
Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
