Adobe Logo

Adobe

Principal Product Marketing Manager

Posted 24 Days Ago
Be an Early Applicant
3 Locations
Expert/Leader
3 Locations
Expert/Leader
The Principal Product Marketing Manager will drive product marketing strategies for Adobe Analytics in APAC, collaborating with various teams to enhance market share. Responsibilities include leading product launches, developing go-to-market tactics, creating marketing content, and engaging with customers to understand and optimize their journey experiences across digital and offline channels.
The summary above was generated by AI

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


 

The Opportunity

As a Principal Product Marketing Manager for the Analytics team, you will work with cross-functional teams, including product management, sales, finance, business development, global marketing and corporate communications to drive product marketing activities necessary for growing market share for Adobe Analytics and Customer Journey Analytics in APAC. The environment is fast-paced, upbeat, and highly collaborative.

You will lead efforts to drive new Adobe Analytics logo growth and help enterprises understand, measure and optimise journey experiences for their customers who interact across digital and offline channels. You will actively participate in the strategic development and execution of analytics product go-to-market, as well as marketing programs to enable effective selling, align product positioning with industry trends and product advancements, and increase brand and product awareness through thought leadership activities. You seek opportunities to be strategic, produce results, and receive recognition for outstanding work.

What you'll Do

  • Develop, lead & implement Adobe Analytics go-to-market strategies in APAC
  • Critically evaluate new growth opportunities for the Adobe Analytics business in APAC.
  • Play a significant part in regionalising messaging, offerings, product collateral, and assets to communicate the value of Adobe Analytics and Adobe Customer Journey Analytics.
  • Lead regional product & major feature launches & field acceptance for APAC.
  • Work closely with Adobe’s Global Marketing organisation to develop strategic programs that drive demand and pipeline.
  • Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive regional awareness and demand.
  • Broaden Adobe’s position as an industry leader with vision through the creation of white papers, blog posts, and articles.
  • Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
  • Present Adobe Analytics use cases and value propositions at industry events, conferences, and analyst and media briefings
  • Serve as market-facing subject matter authority for the product and engage with key customers as company representative

What you need to succeed

  • BS/BA (MBA preferred) with 15+ years of overall experience having 8+ years of relevant B2B SaaS Product Marketing experience, ideally supporting a Data Analytics, Marketing Analytics or Business Intelligence set of solutions
  • Experience Co-/Owning a sales target, and implementing tactics at all sales stages to drive pipeline & achieve new bookings targets
  • Data driven, with a strong test and learn demeanor and ability to think out of the box
  • Knowledge of the digital marketing landscape and the ability to stay current on the changing market
  • Proficient in market research and how to apply research and data to inform marketing strategies
  • Shown success in dynamic and highly matrixed environments
  • Strong experience leading cross-functional multidisciplinary teams to launch high-impact business initiatives
  • Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
  • Outstanding analytical, verbal, and written communication skills
  • Excellent program management skills
  • Highly collaborative work style
  • Global cultural awareness and experience with global teams
  • Ability to travel regularly in APAC and occasionally to the US (United States)
  • Multiple APAC languages an advantage

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Top Skills

B2B Saas
Business Intelligence
Data Analytics
Digital Marketing
Market Research
Marketing Analytics

Adobe Anekal, Karnataka, IND Office

Prestige Platina Tech Park Marathahalli-Sarjapur Outer Ring Rd, Anekal, Karnataka, India, 560103

Adobe Bangalore, Karnataka, IND Office

Prestige Platina Technology Park, Building 1, Block A , India , Bangalore, Bangalore, India, 560103

Adobe Bengaluru, Karnataka, IND Office

Prestige Platina Technology Park Building 1, Block A, Bengaluru, Karnataka, India, 560103

Similar Jobs

9 Days Ago
Gurugram, Haryana, IND
Mid level
Mid level
Marketing Tech
The Product Marketing Manager at One Impression will develop and implement growth strategies, conduct competitor analysis, and utilize data analytics to enhance customer success and experience. The role involves leading marketing initiatives, managing stakeholder relationships, and driving user acquisition through innovative strategies.
Top Skills: B2B SaasCommunicationCompetitor AnalysisCustomer SuccessData AnalyticsGrowth HackingGrowth Strategy DevelopmentInterpersonal SkillsMarketing ActivationProduct ManagementStakeholder ManagementUser Experience (Ux)
2 Days Ago
Hybrid
2 Locations
Mid level
Mid level
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
The Tech & Alliance Marketing Associate will be responsible for executing marketing strategies, developing collateral, managing lead generation campaigns, and collaborating with various teams to create impactful marketing materials and reports on outcomes and ROI.
19 Days Ago
Hybrid
Gurugram, Haryana, IND
Senior level
Senior level
AdTech • Big Data • Digital Media • Marketing Tech
The Ad Operations Team Leader is responsible for managing a team of ad operations specialists, ensuring efficient execution of advertising campaigns, optimizing processes, and leveraging digital advertising technologies. The role requires assessing team performance, providing training, and collaborating with various departments to drive campaign success and innovation in ad operations.

What you need to know about the Bengaluru Tech Scene

Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account