Product Manager - Ad Tech Platform

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Team overview:

A role with Roundel is an opportunity to represent the company in the sales of digital media, advertising and custom marketing campaign solutions to the national media and advertising agency market. You’ll develop and present market-leading media strategies and smart solutions that exceed our clients’ needs — all with a focus on delivering on Target’s unmatched brand promise. Your challenge will be to lead the RFP process including reviewing responses, writing proposals, coordinating insertion orders and managing client contact reports. Use your strong communication skills and digital media experience to tell the story of Target’s key differentiators in the media and ad markets. Apply your proven success in leveraging data to distill the relevant insights that influence clients. Bring your passion for this rapidly evolving environment and have a hand in delivering the profitable financial results that benefit the entire business.

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology and design work.

Role overview:

As the Product Manager, O&O Products – Roundel, you will be responsible for building and evolving our core Owned & Operated Digital Ad products and platforms integrated into the digital Target Guest experience on our websites, apps and in-store platforms, inclusive of high impact video, display, native, email, and search experiences. You will guide your Scrum team to develop solutions to achieve this strategy and guide their execution of the intention map through effective story writing, alignment with broader goals, and strong prioritization. This includes actively managing and developing a backlog with clear expectations and outcomes. This role will be a key component in the execution of Roundel goals and objectives in the evolving landscape of Retail Media Networks and ad-enabled multimedia experiences in eCommerce.

As a Product Manager, you will work in the product model and will collaborate with your product team and key stakeholders to develop a plan and business objectives (OKRs) for your respective product. You will need to build a strong knowledge of your product through product discovery to collect customer feedback and work to collect other relevant data points that explain the value and help you prioritize the direction and desired outcomes for your product. You will work in unison with engineers, UX designers, data scientists and business partners to deliver a product.

You will be the “voice of the product” with your product team and stakeholders to ensure that their needs are met, and you will be responsible to maintain and refine the product backlog (create user stories & acceptance criteria) while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience

• 4+ years of Product Management experience or equivalent domain experience [AdTech and/or Digital experience a plus]

• Technical aptitude

• Experience working in an agile environment

• Proficiency in Product Management tools (e.g. JIRA, Confluence, or similar)

• Analytical and problem-solving skills

• Strong communication skills