The Product Manager will oversee brand management, achieve sales targets, conduct market analysis, collaborate with cross-functional teams, and design brand strategies. Key responsibilities include managing campaigns, analyzing market conditions, and engaging with the sales team to ensure effective execution of strategies.
JOB DESCRIPTION:
JOB DESCRIPTION
Job Title:
Product Manager (Grade/Band : 2B)
Location/Site:
Mumbai
Department/Division/ Unit:
As per vacancy / requirement
REPORTING RELATIONSHIPS:
Reports To:
Associate Director
Supervises:
None
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
- Independently handles brand management responsibility for allocated brands
- Achieve top-line, market share and bottom-line targets for the brands assigned
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Analyze market conditions and forecast sales on a regular basis
- Monitor ROI on brand strategies
- Monitor competitor activities
- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
- Develop and implement Annual Operating Plan for brand portfolio
- Undertake fieldwork to capture insights
- Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
- Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
JOB SPECIFICATIONS:
Skill, Education, Experience
Education:
- Graduate in Science / Pharmacy.
- MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
- Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager
- Exposure to managing Key Accounts / dealing with Key Opinion Leaders
- Experience in managing new launches preferable
Skill:
- Excellent Communication Skills
- Functional & Technical Knowledge on therapy areas owned and other therapies in the division
- Demonstrates creativity, innovation and drive for results.
- Ability to influence, lead and work with cross functional teams
- Analytical skills and good Financial Acumen
- Strategic thinking, Problem solving and decision making skills
- Planning and organizing skills for short term and long term.
- Time management and multi-tasking skills
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 25 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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