The Manager, Product Management is responsible for developing the strategic vision and executing the product roadmap of the BrandMuscle local marketing platform. This includes the full product management life-cycle: persona research, competitive analysis, analyst briefings, requirements authoring, pricing, go-to-market, and sales support. The Manager, Product Management will partner with teams across the organization to become an expert on the market, design a world-class solution, build the value proposition, and ultimately drive sales growth.
Responsibilities
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Plan and execute all elements of the product life cycle of the BrandMuscle platform by understanding market demands, technology trends, and the competitive field
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Gather and incorporate feedback to develop the product roadmap based on a thorough analysis of end-user requirements
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Work with the Client Partnership and UX teams to conduct user research and define end-user personas
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Work closely with the Sales Team to understand buyer personas, sales trends, and the competitor landscape
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Coordinate with cross-functional teams to create user stories, detailed requirements, and wireframes
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Play a product owner role throughout the development sprints, to ensure the product meets the specified vision
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Coordinate with the Sales Team to develop content to successfully compete and win business
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Work with the marketing team to translate technical and product information into useful marketing materials
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Partner with the Client Service team to develop case studies, testimonials, use cases, and other content to drive promotional material and sales efforts
Requirements
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Bachelor’s degree in marketing, technology, or a related field required
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5+ years of product marketing required, SaaS experience preferred
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Knowledge and experience in customer buying behavior for B2B SaaS solutions
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Strong analytical skills and passion for analyzing products, competitors, and market dynamics
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Demonstrated commitment to mentoring, coaching, and leadership
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Strong communication, collaboration, feedback, and facilitation skills
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Superior organizational, strategic, and execution skills
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Experience working in cross-functional, multi-location teams
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Excellent presentation and communication skills
