Product Marketing Manager - Enablement

About Wati 

Started as a WhatsApp team inbox in 2020, Wati has evolved into a full revenue orchestration system that goes beyond a single platform. We empower businesses that sell, support, and grow through conversations by observing customer intent in real-time, deciding the next best revenue action, and executing it seamlessly across marketing, sales, and support—all within WhatsApp and connected messaging channels.

Our Platform & AI Capabilities 

Wati is designed for scalability and intelligence. Our AI-native platform simplifies complex customer communication operations through a unified inbox, a robust multi-channel messaging infrastructure, and no-code automation. At the heart of our solution is Astra, our intelligent AI layer, which helps you create AI Agents for all customer interactions and all your messaging platforms. By integrating AI agents into the ecosystem, we enable businesses of all sizes to deliver measurable ROI and build deeper customer relationships.

Our Backing & Partnerships 

Trusted by over 16,000 customers across 190+ countries, Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta and Google, we maintain the highest standards of platform excellence and integration.

Scope of work
Sales enablement

• Own and maintain the full sales enablement library — battlecards, objection handling guides, pitch decks, competitive one-pagers, and discovery frameworks.
• Ensure materials are up to date with every product release, pricing change, and competitive shift.
• Partner with AEs and SDRs to understand where deals are being lost and close those gaps with targeted content.
• Build and run structured onboarding and ramp programs for new sales hires, reducing time-to-first-deal.

CS & support enablement

• Create and maintain product knowledge assets for CS and Support — feature explainers, use case guides, escalation playbooks.
• Ensure CS and Support teams can speak to new features with confidence on launch day.
• Work with CS leads to build renewal, upsell, and expansion playbooks.

Partner enablement

• Build and manage a partner enablement programme — onboarding kits, co-sell guides, product training modules.
• Ensure partners across regions can position and demo the product independently.

Systems & infrastructure

• Evaluate, implement, and manage an LMS to centralise training content and track rep readiness.
• Establish a content governance process — versioning, ownership, retirement of outdated assets.
• Build a content consumption dashboard to track utilisation and identify gaps.
• Work with Notion, HubSpot, Gamma, Paperflite, and other tools in the GTM stack.

What success looks like

• Win rate improvement
• Sales velocity
• Content consumption rate
• Enablement health
• Asset freshness / coverage

What we're looking for
Must-have experience

• 2–5 years in a B2B SaaS environment in a PMM Enablement, Solutions, or Sales/CS Enablement role — you have done this before, not as a side project but as a core responsibility.
• Proven track record of building and maintaining enablement programmes that moved a business metric (win rate, ramp time, content usage).
• Experience working cross-functionally with Sales, CS, Product, Support, and Partners simultaneously.
• Strong systems thinking — you have built or significantly scaled an enablement infrastructure, not just created decks.
• Comfortable working across global markets and adapting content for different regions and personas.

Good to have

• Experience evaluating or running an LMS (e.g. Lessonly, Seismic Learning, Notion-based setups).
• Familiarity with tools like Paperflite, Gamma, or similar sales content enablement platforms.
• Background in conversational commerce, messaging, CPaaS, or adjacent SaaS.
• Experience supporting partner or reseller networks.

Who you are

• You diagnose before you create — you identify the actual problem a rep or CSM is facing before producing content.
• You think in systems, not outputs — your instinct is to build a process that scales, not a one-off asset.
• You write clearly and briefly. You can turn a complex product update into something a sales rep can use in 5 minutes.
• You are comfortable with ambiguity and know how to prioritise across multiple stakeholder requests.
• You hold a high bar for quality and consistency — you care that the battlecard in use today matches what's true today.

What this role is not

• This is not a content writing role. You will produce content, but your primary job is to build the system that makes content creation, delivery, and consumption run reliably.
• This is not a demand gen or brand role. Your audience is internal GTM teams, not end customers.
• This is not a pure execution role. You are expected to identify gaps, propose solutions, and drive programms independently.