Own product marketing and go-to-market strategy for AI-powered products across self-serve and enterprise segments. Lead launches, positioning, messaging, competitive intelligence, sales enablement, customer research, experimentation, and KPI measurement. Partner cross-functionally with product, engineering, sales, design, and demand generation to drive adoption, pipeline, activation, and win rates.
About DevRev
At DevRev, we're building the future of work with Computer – your AI teammate. Unlike traditional tools, Computer unifies all your data sources, tools, and workflows into a single AI-ready platform, giving employees real-time insights, proactive suggestions, and powerful agentic actions. It extends your existing software with AI-native apps and agents that work alongside your teams and customers – updating workflows, coordinating across teams, and eliminating repetitive work. We call this Team Intelligence: human-AI collaboration that breaks down silos, brings people back together, and frees you to solve bigger problems. Backed by Khosla Ventures and Mayfield with $150M+ raised, DevRev is trusted by global companies across industries.
About the role
We're looking for a Product Marketing Manager to turn compelling narratives and hypotheses into measurable go-to-market activities: attracting technical professionals and buyers, and driving adoption of Computer across self-serve and enterprise audiences.
You'll define how a product area is positioned and brought to market, own the go-to-market strategy, and execute it across segments. We expect you to build the engine while staying deeply in the work, writing the messaging, running the launch, and reading the results yourself.
You'll define how a product area is positioned and brought to market, own the go-to-market strategy, and execute it across segments. We expect you to build the engine while staying deeply in the work, writing the messaging, running the launch, and reading the results yourself.
What you'll do
- Lead go-to-market strategy and execution for launches and feature releases, owning the launch plan, ICP, value drivers, and coordination with product, design, sales, and demand gen.
- Define positioning, messaging, and differentiation across segments, from solo sign-ups to enterprise buyers.
- Build a measurement framework that gives clear visibility into expected outcomes and lets you track traction continuously: pipeline, sign-ups, activation, adoption, win rate.
- Own the competitive narrative for your area (against horizontal AI, legacy CX/EX tools, and build-it-yourself alternatives), translated into battlecards and objection handling the field can use.
- Partner with product and engineering to shape roadmap priorities through customer and competitive insight, and close the loop by feeding named asks from win/loss and customer calls back to leadership.
- Support sales enablement with pitch narratives, competitive messaging, demos with objection handling, and case studies.
- A clear, sharp writer. You can explain a complex feature in a subject line and hold a room with the strategy behind it.
- Strong at positioning: you look at a segment and a product moment and know which story will land, and you bring a point of view, not just execution against a brief.
- An experimenter. You develop and test hypotheses on channels, messaging, and value propositions, treat every launch as a test with a clear outcome you can read, and iterate fast.
- Someone who dives deep on the numbers. You track the KPIs that matter, understand what's moving and why, and turn the insight into the next action, not a deck that sits in a drive.
- Biased toward shipping and iterating quickly over long planning cycles.
- Able to build cross-functional trust and manage senior stakeholders without formal authority.
- You get energy from building from scratch, and have a hacker mentality.
What you'll bring
- 5+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
- A track record of customer-facing content, campaigns, or messaging you can speak to in detail and tie to measurable outcomes.
- Experience owning end-to-end product launches and marketing campaigns.
- Comfort with analytics, CRM, and marketing automation tools (e.g., HubSpot) to drive decisions.
- Strong cross-functional collaboration, prioritization, and program management.
- Background in, or strong interest in, AI-powered products.
What sets you apart
- You use gen AI tools daily and ship content with them. You're in every new model the week it drops.
- Experience with A/B testing and customer research methodologies.
- A track record of leading successful product launches across multiple markets or segments.
- Experience working in matrixed, cross-functional organizations.
- Familiarity with product analytics, CRM, and marketing automation platforms.
DevRev is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
DevRev Bengaluru, Karnataka, IND Office
Bengaluru, India
Similar Jobs
Cloud • Information Technology • Security • Software
Lead product marketing strategy for JumpCloud’s SaaS platform, including pricing and packaging, competitive intelligence, positioning, sales enablement, and go-to-market initiatives. Create battlecards, pitch decks, demo scripts, and AI-enabled workflows that accelerate sales. Build cross-functional alignment across product, sales, and marketing, while serving as a technical evangelist through customer demos, industry events, webinars, and executive briefings.
Top Skills:
Ai Productivity ToolsCloud SecurityCrm SystemsDirectory ServicesHubspotIdentity And Access Management (Iam)Marketing Automation PlatformsSaaSSalesforceWorkflow Automation Platforms
Artificial Intelligence • Software • Generative AI
Own competitive intelligence for Glean’s AI platform by tracking market developments, conducting competitive research, and maintaining positioning. Develop battlecards, marketscapes, and deal-support materials; partner with Sales Enablement on training and evaluation frameworks; and provide timely insights to global stakeholders and field teams. The role requires strong analytical, communication, stakeholder-management, and B2B SaaS market intelligence skills, with an emphasis on AI/LLM fluency and collaboration across time zones.
Top Skills:
Ai AgentsArtificial Intelligence (Ai)Enterprise SaasLarge Language Models (Llms)
Consumer Web • Digital Media • eCommerce • Events
Own product positioning, messaging, go-to-market strategy, launches, campaigns, onboarding, and adoption initiatives across users, creators, businesses, and city partners. Conduct market and customer research, develop segment playbooks, create marketing collateral, optimize activation and retention funnels, and collaborate with product, growth, design, content, and business teams. The role will establish Cityscope’s product marketing function and support mobile-first platform growth.
Top Skills:
Ai Writing ToolsFigmaGa4MixpanelNotionPostman
What you need to know about the Bengaluru Tech Scene
Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
