As a Product Marketing Specialist, you will develop product marketing strategies and manage projects across teams. Your role includes creating compelling messaging, understanding user needs, analyzing market trends, and evaluating marketing performance using KPIs. You will connect with diverse user segments to resonate with their needs through effective storytelling and marketing tactics.
We are looking for a Product Marketing Specialist for maternity leave replacement. This position will help us craft a story behind the product and translate this as a clear messaging to our audience. You need to be a deep thinker and empathetic to connect with the different segments of our users and create stories that will resonate with them.
For this role, you need to be a strong project manager to be able to translate data and insights into interesting creative marketing strategies and messages that can attract attention. This needs strong collaboration across multiple teams in order to be executed well. You will be the focal point that pull all the strings to make it happen. As a Product Marketing Specialist, you will be responsible for:
- Understand the company products
- Understand. Connect. Resonate with the users
- Translate benefits of the users into stories and use cases
- Sell the unique selling points of the product
- Craft compelling stories and messages around the benefits of the users for the different target audience
- Understand how to connect and attract users across the different funnel
- Follow and analyze market trends to position products* Develop product marketing strategies
- Project management across various teams (investment research, creative, content, digital ads, product) to execute strategies
- Test marketing product features, releases, and ad copy
- Track and evaluate performance using relevant KPIs and feedback from existing and prospective customers
- Proven Project Management & Prioritization skills
- Proven track record in managing product and or customer lifecycle marketing.
- Proven ability to turn data and insights into marketing strategies and messages
- Multi tasking, self-drive, and strong entrepreneurial skills in maneuvering a data-driven decision within ambiguity.
- Budget management skills with ruthless prioritization to optimize measurement of return on investment
- Ability to write compelling stories and ad copy
- Strong empathy and understanding of how customers will react to stimuli
- Customer obsessed
- Ability to thrive in ambiguity
- Having strategic thinking skills, analytical mind, creativity, and strong quantitative skills
- High cognitive aptitude and critical thinker
- Interest in stock investing
- Supportive teammates
- Health insurance benefits
- Self development activities that support careers
- Broaden your knowledge in financial investment
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