Lead sales, distribution, and market expansion across South India through general trade channels. Manage distributors, dealers, retailers, channel partners, regional targets, primary and secondary sales, trade schemes, inventory, competitor tracking, and market activations. Recruit and develop the regional sales team, allocate targets, monitor performance, conduct market visits, and coordinate with Marketing, Supply Chain, Finance, and Product teams. Extensive travel across South India is required.
Regional Sales Manager – South India
Location: Bengaluru
Region: South India
Industry: Consumer Durables / Home Appliances
Experience: 12–15 Years
Function: General Trade / Channel Sales
Reporting To: Zonal Head
Role Overview
Responsible for driving sales, distribution and market
expansion across South India through General Trade, with ownership of
distributors, dealers, retail network and regional sales targets.
Key Responsibilities
- Drive regional sales and revenue growth across South India.
- Manage
and strengthen distributor, dealer and retail networks.
- Drive primary & secondary sales, sell-in and sell-out.
- Appoint
and develop new distributors and channel partners.
- Expand
market coverage, distribution width/depth and product penetration.
- Manage trade schemes, channel programs and market activations.
- Monitor
distributor performance, inventory, stock movement and outstanding
payments.
- Track
competitor activity, pricing and market trends.
- Lead
and manage the regional sales team, including target allocation and
performance tracking.
- Conduct
regular market visits and maintain strong relationships with key channel
partners.
- Coordinate
with Marketing, Supply Chain, Finance and Product teams for smooth
execution.
Candidate Profile
- 12–15
years of experience in Consumer Durables / Home Appliances /
Electrical Appliances.
- Strong
experience in General Trade and Channel Sales.
- Proven
experience managing distributors, dealers and retail networks.
- Strong
exposure to South Indian markets – Karnataka, Tamil Nadu,
Telangana, Andhra Pradesh and Kerala.
- Experience
handling regional sales targets and teams.
- Strong
understanding of primary/secondary sales, distribution, channel schemes
and market expansion.
- Willingness
to travel extensively across South India.
- Bengaluru-based
candidates / candidates with strong South India market exposure preferred.
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