TripleDart Digital Private Limited
Sales Development Representative (SDR) Lead
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Own a personal outbound sales quota while building and leading a team of two SDRs. Prospect B2B SaaS marketing and growth leaders, book qualified meetings, manage outbound tooling and CRM tracking, review pipeline, forecast results, and coach messaging, objection handling, and follow-up. Hire, onboard, and ramp SDRs to quota within 90 days while improving reply, show-up, pipeline, and meeting performance.
About TripleDart
TripleDart is a B2B SaaS GTM engineering and performance marketing agency. We run demand generation, SEO/AEO, paid media, and RevOps for 250+ software companies. We build tech-led growth systems, backed by our own tools for AI search visibility and marketing operations. We're scaling our own outbound engine and need an SDR Lead to own it — hit a number personally, and build the number further by hiring, ramping, and coaching a team under you.
Role Summary
This is a quota-carrying role, not an activity-tracking one. You'll run outbound to book qualified meetings with senior marketing and growth leaders at B2B SaaS companies, and you'll do it alongside building a team — hiring, ramping, and coaching two SDRs to carry their own numbers within 90 days. This is signal-based, not spray-and-pray. You and your team will research accounts, build a point of view worth their time, and open conversations that hand off warmth to the sales team.
What you'll do
- Own a monthly quota of qualified meetings and sourced pipeline — tracked and reported weekly, not just dials or emails sent
- Run your own book of outbound — prospect and book meetings personally, alongside managing the team
- Hire, onboard, and ramp 2 SDRs to their own individual quotas within 90 days
- Manage the outbound tech stack — enrichment and signal scoring, multichannel sending, and CRM tracking
- Run weekly pipeline reviews — what's working, what's not, and what changes next week
- Forecast and report outbound-sourced pipeline and meetings against target to Shiyam
- Coach reply handling, objection response, and messaging quality across the team
Quota structure
Team quota at steady state: 15 qualified meetings/month and 1 closed deal/month, split across you and the 2 SDRs as you ramp them. You personally carry a share of that number from day one — this isn't a coaching-only seat. Variable comp is tied to quota attainment, with accelerators above 100%, not to activity volume.
What it takes to succeed
- You can sell to C-level, and coach others too. You and your team are speaking to CMOs, VPs of Growth, and founders. That means leading with their problem, not our services, and earning the meeting by being sharp and worth their time — not by volume.
- You think like a player-coach. You're still carrying your own number while building the judgment, habits, and follow-up discipline of the reps under you.
- You're creative, and you expect the same from your team. Templates don't cut through to senior buyers. The people who win here find non-obvious angles, write outreach that reads like a person wrote it, and push their SDRs to test new approaches instead of repeating what's stopped working.
- You're organized and numbers-driven. Clean pipeline tracking, a steady weekly review cadence, and honest forecasting separate the leads who hit target from the ones who don't.
- You learn fast and self-correct — and you teach it. You read what's working in the team's numbers and adjust the motion without being told.
Targets
- Monthly quota of qualified meetings and sourced pipeline, owned personally and across your team
- Build and lead an SDR team: hire, ramp, and coach two SDRs to quota within 90 days. Drive performance through personalized messaging, objection handling, and ongoing development to consistently exceed team targets.
- Healthy reply and show-up rates maintained across the team
Must Haves
- 3–5 years in outbound sales or SDR roles, with a track record of personally carrying and hitting a meeting or pipeline quota — not just activity targets
- B2B SaaS or agency background preferred.
- Comfortable with outbound sales tooling and CRM systems, or fast to learn new ones
- Some experience managing, mentoring, or training a junior rep
- Clear, concise written and verbal communicator
Nice to have
- Prior SDR Manager or team lead title
- Experience selling marketing, GTM, or agency services
- Familiarity with signal-based or intent-driven prospecting, not just list-based spray
Why this role
- Own and shape outbound for the agency's own growth engine — not just execute someone else's playbook
- Build and lead a team from scratch — hire, ramp, and coach your own 2 SDRs within 90 days
- Clear career progression path with the opportunity to transition into a Sales Manager role and beyond as the team scales.
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