Senior Associate Performance Marketing Manager - Marketing Technology

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

• Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.

• Ability to manage pixel / SDK implementation (Server to Server) with the product and Engineering team as required

• Analyze the consumer journey to build audience signals for targeting and retargeting across all platforms and products

• Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)

• Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.

• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.

• Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.

• Identify optimization opportunities / growth, and analyzing the impact and effort required

• Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives

• Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising

• - Develop and maintain a testing roadmap to continuously improve campaign effectiveness

• Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising.

• Mentor and lead a team of display marketing professionals, foster a collaborative and high-performance culture within the team

• Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation

• Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team

• Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.

• Able to explain complex data in a way that is understandable for non-technical audiences.

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Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

• 5+ years of experience in digital marketing with a focus on display advertising

• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)

• Experience with A/B testing and performance optimization techniques

• Proven track record of managing and optimizing display advertising campaigns

• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

• Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture

• Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis

• Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence

• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

• Strong attention to detail and organizational skills

• Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)

• Proven track record of managing team members

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!