The Senior Creative Designer at Xpress Automation is responsible for developing visual concepts and strategies that align with brand goals. They ensure brand consistency across materials, lead art direction, and create visuals for various platforms while collaborating with other teams and managing multiple projects.
As a Senior Creative Designer at Xpress Automation, you will hold a pivotal creative role, responsible for conceptualizing and executing visually compelling solutions that define and innovate our brand presence across diverse brands and channels. You will play a key role in shaping the visual identity and storytelling of Xpress Automation and its sister companies.
Responsibilities:
- Creative Conceptualization: Develop creative concepts and visual strategies that align with the business goals and brand values of Xpress Automation and its sister companies. Translate abstract ideas into engaging visual designs.
- Brand Consistency: Ensure visual consistency and adherence to brand guidelines across all creative materials, maintaining a unified and professional brand image.
- Multichannel Design: Create compelling visuals for a variety of digital and print platforms, including websites, social media, email campaigns, newsletters, marketing collateral, and more.
- Art Direction: Lead and manage the creative direction of projects, including photography, video, and multimedia content, ensuring it aligns with the brand's message and aesthetics.
- Innovative Design Solutions: Stay updated with industry trends and emerging design technologies to bring fresh and innovative solutions to the table.
- Collaboration: Collaborate closely with marketing, content, and development teams to create integrated design solutions that drive business objectives.
- Feedback and Revisions: Solicit and incorporate feedback from stakeholders to refine and improve design concepts and materials.
- Project Management: Manage multiple design projects simultaneously, ensuring deadlines are met and deliverables are of high quality.
Qualifications and Requirements:
- Bachelor’s degree in graphic design, Visual Arts, or a related field.
- Minimum 3 years’ experience as a creative designer, preferably in a dynamic and innovative environment. Suite (Photoshop, Illustrator, InDesign, etc.).
- Proficiency in design software, including Adobe Creative
- Strong conceptual and visual storytelling skills with a portfolio showcasing a range of design projects.
- Ability to work in a fast-paced, deadline-driven environment with a high degree of creativity and adaptability.
- Excellent communication and collaboration skills.
- Knowledge of best practices in design for digital and print media.
- A passion for the automotive, insurance, and healthcare sectors and an understanding of their visual needs.
Top Skills
Illustrator
Indesign
Photoshop
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