The Senior Manager - Brand Marketing will lead brand operations, develop marketing strategies, manage digital campaigns, and work with agencies to enhance brand positioning. The role includes analyzing brand health, coordinating with internal teams for consumer insights, and overseeing campaign management from conception to execution while ensuring operational efficiencies.
Myntra’s Media Team thrives in a dynamic and fast-paced environment, seamlessly transitioning between strategic planning and operational execution. Collaborating with some of the country’s most renowned publishers and media partners, the team drives impactful campaigns that shape Myntra's digital marketing success.
Key Responsibilities:
- Media Strategy-
- Develop and recommend effective media plans, including priorities, channel mix, budget allocation, and campaign phasing.
- Leverage platform analytics, campaign insights, and consumer behavior data to drive actionable strategies.
- Execution Excellence -
- Demonstrate hands-on expertise with Meta Ads, Google Ads (AdWords & DV360), Snapchat Ads, and other platforms.
- Possess a strong understanding of the 3rd party publisher ecosystem.
- Experience in navigating the tech influencer (KOL) and content creator landscape is a plus.
- Measurement & Impact Analysis-
- Go beyond traditional media metrics to connect media performance with tangible business outcomes.
- Contribute to building frameworks for business attribution and ROI analysis.
- Ad Tech Setup & Optimization-
- Evaluate and onboard ad tech platforms and partners.
- Define planning principles, optimize campaigns, and ensure seamless execution with cutting-edge tools and technologies.
- Collaboration- This role involves close collaboration with key stakeholders, including:
- Media partners like Google, Facebook, and Twitter.
- Third-party publishers and platforms.
- Media agencies.
- Internal teams such as Brand, Category, and Analytics.
Why Join Myntra?
- Be at the forefront of digital marketing innovation in India.
- Access the latest ad tech and marketing tools.
- Work in a culture that champions - Precision, Frugality, and Innovation.
Qualifications & Experience:
Experience: 5–7 years in large-scale media planning and ad tech ecosystem management. E-commerce experience is a strong advantage.
Education: Full-time Graduation/Post-Graduation from a premier institute.
Seize this opportunity to shape Myntra’s media strategy and work with industry leaders, all while advancing your career in the fast-evolving world of digital marketing!
Myntra Bengaluru, Karnataka, IND Office
Bengaluru, Karnataka, India, 560068
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