Senior Manager - Customer Growth
Location : Bangalore
About Team
The role rests with the Customer team within the Marketing Function of Myntra. This team is
responsible for driving acquisition, retention and reactivation campaigns across various digital
and direct marketing channels for Myntra. The primary objectives for the team include new
customer acquisition, churn reduction, driving better loyalty across early stage customers,
premiumization and driving profitability from Myntra’s ever-growing customer base.
Roles & Responsibilities
Role:
- Define the strategy for customer retention and drive the achievement of objectives for the associated customer cohorts, specifically early customers & churn reactivation
- This role will involve program management of key initiatives along with providing an analytical framework in driving the goal of improving repeat customer performance on the platform
- This role also involves working with leadership team to define the future vision for the charter
Responsibilities:
- Manage the design, planning and execution of retention campaigns by collaborating with multiple stakeholders across various cross functional teams (Product, CRM, Store, Pricing, Marketing, Customer Experience etc.)
- Responsible for creating annual and monthly plans for critical customer metrics (Conversion, Repeat Rate, Basket Size, Transactions Per Customer etc.) and ensuring the achievement of the same
- Work with Product/Engineering team to drive product ideas to improve the conversion of customers across the Myntra platform
- Help strengthen data led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer etc.)
- Publish periodic reports and prepare decks for reviews with Senior Management & Leadership
- Mentoring and guiding other members in the team
Qualifications & Experience
- 3-4 years of post-MBA experience in working on data driven programs end to end with relevant
experience in consulting/ecommerce/supply chain/fashion industry or 4-5 years post B.E/B.Tech
experience in data driven program management or business analyst roles
- MBA from Tier 1/2 institute preferred
- Efficient project management and collaboration skills. Should have demonstrated the ability to
work independently in a highly demanding environment with strict deadlines
- Strong comfort with data and ability to stitch stories and recommendations with through data
insights, make sense of ambiguity
- Strong attention to detail and comfortable handling multiple projects
- Good communication and presentation skills both written and verbal
Regards,
Chaitra K N
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
