Senior Manager - Rev & Growth, Social Commerce
As part of the social commerce team at myntra, you will be responsible for driving growth for our short-form video content platform, Minis along with scaling up engagement charter at Myntra.
Roles and Responsibilities:
- Define and plan sources of growth for Minis across customer cohorts, categories and business units.
- Liaise with stakeholders across revenue, storefront, product teams to implement the
defined strategy for short form video content platform
- Develop plans for critical output and input metrics based on overall business objectives, across traffic,customers, category, conversion% etc.
- Design structural A/B experiments to test hypotheses- work with relevant stakeholders to run experiments, and measure impact
- Drive strategic projects to enable disproportionate growth for Minis.
- Working with Prod teams to drive customer stickiness on the platform as part of Engagement Charter
- Working on multiple engagement initiatives - Streaks, Challenges & missions to deliver specific engagement led goals.
- Design hyper-segments of users and define objectives for each segment that will be
driven through the engagement construct
- Working closely with the product team to design interventions that will improve customer
experience/ drive higher growth/ drive efficiencies in economics
- Plan the quarterly and annual strategic roadmap for engagement and seek the level of investment
required (rewards) along with clarity on the impact that the construct will deliver.
- Experience : 4+ years
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
