Job Description
About the Role:
As a Senior Marketing Automation Specialist, you'll be at the heart of our customer engagement strategy. You'll design, build, and optimize complex automated workflows across email and in-product messaging, focusing on personalization and operational efficiency. You'll play a critical role in our Marketo migration and beyond, ensuring our automation programs are high-performing and compliant.
What You'll Do:
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Master Marketo: Be our go-to expert for Marketo, building and managing sophisticated automation campaigns.
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Craft Customer Journeys: Develop data-driven, personalized automation strategies across the customer lifecycle.
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Integrate & Optimize: Seamlessly connect our automation platforms with Salesforce and other key tools, and drive continuous improvement through A/B testing.
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Ensure Compliance: Uphold the highest standards of data privacy and quality assurance.
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Collaborate & Educate: Work closely with cross-functional teams and empower others with automation best practices.
What You Bring:
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5+ years of experience managing complex automated workflows for email and IPM.
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Strong understanding of CRM integration (Salesforce) and data management.
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Proficiency in segmentation tools like Adobe Experience Platform (AEP).
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Experience with HTML/CSS for email troubleshooting and dynamic content creation.
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A passion for data driven marketing.
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A track record of driving measurable results.
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A portfolio that showcases your successful automation strategies.
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Please note that Zendesk can only hire candidates who are physically located and plan to work from Karnataka or Maharashtra. Please refer to the location posted on the requisition for where this role is based.
Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.
