Manage and optimize paid media campaigns across Meta and Google Ads, owning budgets, ROAS, CAC, acquisition, funnel performance, testing, tracking, and reporting. The role includes campaign setup, daily optimization, creative collaboration, data analysis, Shopify reconciliation, and proactive performance improvement across full-funnel marketing initiatives.
This role is for one of Weekday’s clients
Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)
Min Experience: 2+ years
Location: Bengaluru, Karnataka, India
JobType: full-time
We are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a fast-paced startup environment.
The ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting.
This is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results.
RequirementsKey Responsibilities1. Paid Media Campaign Management
- Own end-to-end campaign performance across Meta Ads and Google Ads.
- Manage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns.
- Execute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display.
- Manage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets.
- Monitor campaign performance and ensure efficient budget utilization.
- Develop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF).
- Perform daily campaign optimization to improve conversion rates and acquisition efficiency.
- Identify and address frequency issues, audience saturation, and creative fatigue at an early stage.
- Continuously optimize targeting, bidding strategies, placements, and campaign structures.
- Develop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages.
- Conduct systematic experiments to identify high-performing campaign combinations.
- Scale successful campaigns quickly and discontinue underperforming initiatives.
- Document test results, insights, and learnings to improve future campaign performance.
- Work closely with creative teams to develop data-backed campaign briefs.
- Share performance insights and recommendations to improve ad creatives and messaging.
- Identify creative opportunities based on audience behaviour, campaign trends, and performance data.
- Prepare insight-driven daily, weekly, and monthly performance reports.
- Track key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV).
- Reconcile advertising platform data with Shopify performance data.
- Manage UTM parameters and maintain accurate campaign tracking.
- Identify performance trends, risks, and opportunities through data analysis.
- Ensure accurate campaign setup, implementation, and quality assurance.
- Maintain error-free execution during regular campaigns and major sale periods.
- Document significant campaign changes, optimizations, and restructuring decisions.
- Proactively communicate performance risks and provide actionable recovery plans.
- Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets.
- Experience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred.
- Strong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization.
- Proficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets.
- Familiarity with Shopify is an added advantage.
- Strong analytical, problem-solving, and decision-making skills.
- Structured, detail-oriented, and comfortable working under pressure.
- Ability to take ownership of campaign outcomes and communicate performance updates proactively.
- Meta Ads
- Google Ads
- Google Analytics 4 (GA4)
- Performance Marketing
- Paid Media Management
- Campaign Optimization
- Funnel Strategy
- ROAS and CAC Optimization
- Shopify
- D2C Marketing
- Creative Testing
- Attribution and Analytics
- Reddit Ads
- TikTok Ads
- Snapchat Ads
- Criteo
- OTT Advertising
- Experience scaling D2C brands through major promotional and sale periods.
- Exposure to skincare, beauty, wellness, or other consumer-focused industries.
- Experience managing high-budget paid media campaigns and driving measurable customer acquisition growth.
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