The Senior Product Manager at Nielsen oversees the entire product lifecycle for the Media Planning product suite. Responsibilities include understanding customer experience, leading cross-functional teams, prioritizing activities, collaborating with Data Science and engineering, and setting ROI goals for products. The role emphasizes innovation in audience measurement and requires a strong customer-first approach.
About the Role:
The Senior Product Manager (SPM) at Nielsen is an essential catalyst for innovation within the audience measurement landscape with a focus on media planning. In this role you will oversee the entire product lifecycle including validating product-market fit, executing the product vision, and leading cross-functional teams to deliver products that delight our customers for Nielsen’s Media Planning product suite.
Key Responsibilities
- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
- Create buy-in for the product vision both internally and with key external partners.
- Translate product strategy into detailed requirements and prototypes.
- Scope and prioritize activities based on business and customer impact.
- Work closely with Data Science and engineering teams to deliver with quick time-to-market and optimal resources.
- Work with high profile customers to ensure they understand the methodologies used to build and deliver Nielsen products.
- Partner with Product Marketing to design go-to-market plans that highlight the value our products deliver.
- Maintaining a prioritized backlog that aligns with available Engineering capacity and maps to an overall solution roadmap.
- Act as a product evangelist to build awareness and understanding of Nielsen products to internal stakeholders.
- Set and track ROI goals for each product, ensuring they deliver value and align with broader business objectives.
- Track and enforce contractual commitments to inform product roadmap and prioritization.
Key Skills
- A bachelor's or master's degree in Business Administration, Computer Science, Data Science, or a related field is often preferred.
- 4-7 years experience in product management or a similar discipline in a SaaS or DaaS environment.
- Additional certifications in Product Management, Agile methodologies, or related areas can be advantageous.
- Prior experience in the Media measurement or AdTech / MarTech industries is required. Agency or other media planning experience that allows you to know how advertising decisions are made and budgets allocated is a plus.
- Knowledge of project and product management tools like Jira and Aha.
- Familiarity with complex data methodologies to combine data assets into products.
- Experience with big data analytics and data flows.
- Experience in building AI powered experiences based on big data is a plus. Experience in writing technical specifications and technology requirements.
- Nimble with fail-fast mindset to drive rapid iterations of product development.
- Strong time management skills.
- Excellent written and verbal communication skills along with the ability to present effectively to upper management.
- A customer-first approach by anchoring and solving customer problems rapidly, aligning data-driven decisions with customer needs.
Top Skills
Data Science
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