The Senior Product Marketing Manager will lead go-to-market strategies, manage cross-functional teams, and develop messaging for product launches, specifically in the crypto and Web3 space.
KEY RESPONSIBILITIES
Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.
BASIC QUALIFICATIONS
1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
2. Proven track record of launching products and driving adoption through hands-on marketing efforts.
3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.
4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.
5. Exceptional communication and storytelling skills, with both technical and creative expertise.
Top Skills
Blockchain
Cryptocurrencies
Web3
Similar Jobs
Artificial Intelligence • Productivity • Software • Automation
The Sr. Product Marketing Manager will create go-to-market strategies for Zapier MCP, focusing on developer and enterprise audiences, leading strategic launches, enhancing product positioning, and building community engagement.
Top Skills:
Ai ToolsAPIsZapier Mcp
Software
The Senior Product Marketing Manager will shape the product's market positioning, collaborate with product and growth teams, and analyze user metrics to drive revenue and adoption.
Top Skills:
CommunicationCompetitive ResearchData AnalysisProduct Marketing
Marketing Tech • Real Estate • Software • PropTech • SEO
Lead the strategy and roadmap for client marketing and advertising products, collaborating across teams to enhance real estate marketing efficiency. Develop marketing workflows, campaigns, and user experiences while measuring engagement and success.
Top Skills:
Advertising Management PlatformsAICRMEmail ToolsMarketing AutomationMlSms ToolsSocial Media Advertising
What you need to know about the Bengaluru Tech Scene
Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
