The Senior Web Developer will build and optimize a marketing website using PHP and JavaScript, ensuring high performance and consistency, while managing the website lifecycle and collaborating with various stakeholders.
We are looking for a highly skilled and proactive Senior Web Developer who brings deep PHP, Javascript, and front-end expertise along with a keen eye for modern design. This is a fast-paced, high-ownership role where you will own the development and performance of our marketing website, which is built on WordPress but designed to scale beyond basic use cases.
You will be responsible for building, optimizing, and maintaining a best-in-class web experience that supports marketing campaigns, drives demand, and reflects our brand’s design system. This role requires someone who’s organized, fast-moving, and proactive in catching and fixing inconsistencies across the site, even when not explicitly asked. We often provide design files, but not always — so familiarity with interpreting our brand and UX patterns independently is critical.
You will be expected to bring engineering discipline to our marketing website including documentation, proper development workflows, regression testing, and performance monitoring. You will also contribute to adjacent marketing technology projects that extend the website functionality and support marketing as a whole.
Core Responsibilities
- Own the entire website lifecycle — from idea to launch to continuous improvement.
- Build and maintain fast, scalable, SEO- and GenAI-optimized websites using PHP, HTML, CSS, JavaScript, and WordPress.
- Translate stakeholder inputs into high-performing, visually polished pages that drive performance.
- Ensure sitewide consistency of components, visual design, and interaction patterns.
- Proactively identify and execute improvements — from UX bugs to performance gains — even beyond direct asks.
- Document templates, blocks, and workflows so content editors can publish and updates pages efficiently without engineering support.
- Manage global templates and reusable components with scalability in mind.
- Implement marketing tooling: Google Tag Manager, analytics, tracking pixels, forms, etc.
- Optimize for page speed, responsiveness, and modern search behavior (e.g., structured data, schema, AI-readiness).
- Adapt desktop design files into mobile-first responsive layouts that function across multiple devices and browsers.
- Stay current with front-end trends, frameworks, SEO standards, and browser compatibility.
- Collaborate closely with Product Marketing, Creative, Content, and Demand Gen to execute website roadmap items.
- Bring strong project management discipline — communicate early, follow through reliably, and ship fast.
- Deploy code updates via GIT, review pull requests, and participate in code reviews.
- Build and maintain API Gateways and Lambda functions as needed to support Marketing services.
What Success Looks Like
- You move with urgency and precision, adapting quickly to shifting priorities and business needs.
- You spot inconsistencies or reusable code patterns before we do, and resolve them with care.
- You work confidently with or without a Figma file — using brand guidelines, common sense, and UX best practices.
- You communicate clearly and raise flags proactively when something blocks delivery.
- You take full ownership of the website — it’s your product, and your standards shape how SAFE shows up online.
Key Skills & Experience
- 4+ years of experience in web development, including custom development with PHP and front-end frameworks.
- Strong fluency in HTML, CSS (SASS), JavaScript, PHP, and experience with WordPress at scale (custom themes, plugins, optimization).
- Exceptional eye for visual design and UX — you understand the “why” behind spacing, hierarchy, and layout.
- Familiarity with performance testing, Lighthouse, page speed optimization, accessibility best practices.
- Experience with SEO, structured data/schema, and optimizing for GenAI and search engines.
- Skilled with tools like Figma, Adobe XD, Photoshop, and Illustrator.
- Proven ability to set up and manage Google Tag Manager, Google Analytics, embedded forms, and event tracking.
- Experience juggling multiple priorities in high-growth, startup-like environments.
- Strong attention to detail and ability to manage tasks independently without micromanagement.
- Ability to produce documentation that empowers non-technical roles.
- Experience with GIT workflows and multi-developer collaboration.
- Experience with AWS Lambda, API Gateway, and REST APIs (building, consuming, troubleshooting).
Join our rocket ship if you want to learn, make your mark and work with incredible talent!
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