Job Title: Content Marketing Manager
Location: Bangalore, India (Marathahalli)
Experience: 1-3 Years
About Olyv(formerly SmartCoin)
We are on a mission to create India’s largest fully automated financial inclusive organization by providing an array of financial services such as micro-loans to the vast underserved middle/lower-income segment. Being in the Top 10 Google Launchpad-backed AI/ML tech start-ups, you will meet the first-hand challenge of building & scaling the business. You will work with some of the brilliant minds across the industry who passionately feel about solving the macro issue of financial Inclusion. We are present in over 19,000 pin codes in the country and have served over 30 million users across India. The user profile ranges from Micro-entrepreneurs, small retailers, blue-gray collared workers, and salaried employees across sectors.
Linkedin: https://www.linkedin.com/compa...
Key Responsibilities:
1. Content Strategy:
- Develop and execute content marketing strategies aligned with overall business goals.
- Create content calendars and ensure timely delivery of content across all platforms.
2. Copywriting:
○ LinkedIn, Twitter, YouTube, ShareChat, Moj etc
○ Write compelling email copy for CRM campaigns to nurture leads and retain customers.customers.
○ Develop persuasive content for performance marketing ads that drive conversions.
○ Write clear and attractive product descriptions that resonate with the target audience.
○ Create SEO-optimized blog posts, articles, and website content to increase organic traffic.
3. Content Creation & Management:
○ Collaborate with designers, video producers, CRM, Performance Marketing Team
and other stakeholders to create multimedia content.
○ Manage and update the company’s website content to ensure it remains relevant
and engaging.
○ Track content performance using analytics tools and adjust strategies based on data-driven insights.
4. SEO & Website Management:
○ Conduct keyword research and apply SEO best practices to improve content
visibility.
○ Optimize website content for search engines to improve rankings and drive
organic traffic.
○ Ensure content is consistent with brand voice, style, and tone.
5. Growth Marketing Collaboration:
○ Work closely with the performance marketing, CRM and Growth teams to create
content that supports campaign objectives.
○ Analyze the effectiveness of content in driving traffic, engagement, and
conversions.
○ A/B test different content approaches to optimize performance.
6. Research & Trends:
○ Stay updated on industry trends, competitor content strategies, and emerging
content formats.
○ Continuously refine content strategies to align with changing market dynamics
and audience preferences.
Qualifications:
● Experience: 1-3 years of experience in content marketing, copywriting, or a related role,
preferably in a startup environment.
● Industry: Experience in fintech or financial services is a plus but not mandatory.
Skills:
○ Strong writing and editing skills with an emphasis on clarity and creativity.
○ Proficiency in SEO principles and content management systems (CMS).
○ Ability to write for various formats including blogs, social media, email, and web
content.
○ Familiarity with analytics tools such as Google Analytics and social media
insights.
○ Ability to work in a fast-paced environment and manage multiple projects
simultaneously.
