In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:
Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting – farmer-first advisory in local languages (AgriLokal)
Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community – Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
About GyanTV
GyanTV is an edutainment platform that makes knowledge engaging, practical, and accessible through high-quality videos and digital content. Our mission is to help people learn useful skills, understand the world better, grow in their careers, and improve their lives—through content that is simple, interesting, and easy to consume.
We are looking for a creative, trend-aware, and growth-focused Social Media Content Marketer who can build GyanTV’s presence across social media platforms, create engaging content strategies, and turn educational content into high-performing, shareable content.
Requirements
● Develop and execute social media strategies to increase GyanTV’s brand awareness, reach, engagement, app installs, and subscriptions.
● Manage and grow GyanTV’s presence across platforms such as Instagram, YouTube, Facebook, LinkedIn, X, and other relevant channels.
● Create monthly and weekly content calendars aligned with campaigns, trending topics, audience interests, and business goals.
● Turn educational topics into engaging Reels, Shorts, carousels, posts, stories, memes, polls, and interactive content.
● Write strong hooks, captions, headlines, CTAs, and social copy that encourage viewers to watch, engage, share, download the app, or subscribe.
● Identify relevant trends, viral formats, topics, audio, and content opportunities, and adapt them to GyanTV’s brand and audience.
● Coordinate with content writers, video editors, designers, creators, and marketing teams to produce high-quality social media content.
● Plan and manage social media campaigns for new content launches, special offers, app promotions, courses, and brand initiatives.
● Monitor comments, messages, audience feedback, and conversations to build an active and engaged community.
● Track key performance metrics such as reach, views, watch time, engagement, follower growth, clicks, app installs, and conversions.
● Analyze content performance and use insights to improve future content, posting strategies, and campaign results.
● Conduct competitor research and identify successful content formats and growth opportunities in the edutainment, education, self-improvement, career, and digital learning space.
● Work closely with the performance marketing team to support paid campaigns with strong organic content and creative ideas.
● Maintain a consistent brand voice, visual identity, and content quality across all social media platforms.
Required Skills
● Strong understanding of social media platforms, especially Instagram and YouTube. ● Excellent knowledge of Reels, YouTube Shorts, viral content formats, audience behavior, and platform trends.
● Strong writing skills with the ability to create attention-grabbing hooks, captions, headlines, and CTAs.
● Ability to simplify educational or complex topics into engaging and easy-to-understand social content.
● Good understanding of social media analytics and performance metrics.
● Experience using tools such as Meta Business Suite, YouTube Studio, Canva, Google Sheets, and social media scheduling tools.
● Basic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or similar tools is preferred.
● Strong creativity, communication, organization, and project-management skills.
● Ability to manage multiple campaigns and content pipelines while meeting deadlines.
● A strong sense of what makes content clickable, watchable, relatable, and shareable.
Qualifications
● Bachelor’s degree in Marketing, Communications, Media, Journalism, Business, or a related field is preferred but not mandatory.
● 1–4 years of experience in social media management, content marketing, digital media, or a related role.
● Experience working with an education, edtech, media, content, creator, app, or consumer internet brand will be an advantage.
● Candidates with a strong portfolio and proven social media growth results may be considered even without a formal degree.
What We’re Looking For
We are looking for someone who understands that social media is not just about posting content. You should be able to combine creativity, storytelling, trends, audience psychology, data, and business goals to build a strong and growing digital community.
You should be curious about knowledge, education, self-improvement, careers, technology, business, current affairs, and other topics that can make learning more engaging and useful for a large audience.
Why Join GyanTV?
● Work on content that helps people learn, grow, and improve their lives.
● Build and scale a fast-growing edutainment brand.
● Experiment with creative ideas, trends, storytelling formats, and new content strategies.
● Work with a team focused on making knowledge engaging and accessible.
● Take ownership of social media growth and make a measurable impact on the business.
Lokal Bengaluru, Karnataka, IND Office
Bengaluru, India
