This is a remote position.
Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives
About the Role:
We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.
This role is pivotal to shaping our narrative in global markets, with a strong focus on India, the Middle East, and the U.S. You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.
Requirements
Key Responsibilities
- Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth
- Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies
- Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions
- Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows
- Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits
- Conduct competitive analysis, market research, and customer feedback loops to inform strategy
- Work closely with external marketing agencies to ensure alignment and execution consistency
- Track campaign performance and product marketing metrics; report insights and optimizations
What We’re Looking For
- Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity
- Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets
- Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape
- Proven track record of developing and executing GTM plans across geographies
- Strong storytelling skills with the ability to translate complex features into clear, compelling benefits
- Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)
- Excellent collaboration and project management abilities across distributed teams
- Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar
Bonus Skills (Nice to Have):
- Exposure to global SaaS or cybersecurity markets
- Experience in using CRM tools
- Familiarity with paid advertising (Google Ads, LinkedIn Ads)
- Understanding of SEO concepts and ability to collaborate on organic growth strategies
- Experience working with PR and analyst relations
Benefits
Our benefits include:
-
Competitive Salary - We offer a competitive salary that reflects your skills, experience, and contributions.
-
Health and Wellness - Comprehensive health, dental, and vision insurance plans.
-
Paid Time Off - Generous vacation days, paid holidays and sick leave, parental leave, and family care leave options.
-
Professional Development - Ongoing training and development programs, opportunities for career growth and promotions, reimbursement for professional certifications or advanced degrees.
-
Work-Life Balance - Flexible work schedules, remote work options or hybrid work environments, support for a healthy work-life balance.
-
Employee Stock Ownership Plan (ESOP) - Opportunity to participate in the company's success through equity ownership.
-
Additional Perks - Company-sponsored events, team outings, and volunteer opportunities.
