The Sr. Performance Lead will develop strategies for performance marketing including Google Ads, SEO, and social ads, oversee campaign optimizations, and report on performance metrics. The role requires deep knowledge of digital marketing tools and previous experience in fintech or P2P companies is preferred.
The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.
Responsibilities
- Develop and oversee overall performance marketing strategy
- Create strategy and optimization for Google Ad campaigns (SEM)
- Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
- Supervise the paid listings on third party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
- Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Supervise all performance tracker and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and asset
- Should have at least 5 years of experience as Project Manager, Campaign Planner, Product Marketing, or other relevant roles
- Proficient in spoken and written English
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
- Proficient with digital marketing tools i.e. mailchimp, mix panel, insider sms tools, etc
- Google Ads Search and Display certified
- GAIQ certified
- Google Tag Manager
- Strong proven track record for managing millions in ad spend
- Email marketing platforms
- Self-driven
- Degree in Marketing communications or equivalent
- Past relevant experience in the Financial industry/fintech is highly valued
Top Skills
Data Analytics
Digital Marketing Tools
Email Marketing
Google Ads
Optimization Tools
Sms Marketing
Similar Jobs
Be an Early Applicant
The Head of KUM at Bosch is responsible for overseeing sales for tools and accessories, managing customer relationships with key professional users, developing new business opportunities, and implementing marketing strategies. This role includes negotiating contracts, analyzing customer portfolios, and leading a team to support technical sales initiatives.
The Tax Lead will analyze taxes, provide expert advice on tax planning, manage audits, and ensure compliance with local regulations. They will collaborate with various departments, guide stakeholders on financial and tax implications, and stay updated with tax laws while promoting tax compliance within the organization.
Be an Early Applicant
Lead the Credit Portfolio Risk management team, analyze portfolio risk, ensure credit underwriting criteria are met, develop or revamp policies, and monitor business performance to achieve profitability and manage NPL ratios.
What you need to know about the Bengaluru Tech Scene
Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
