Amartha Logo

Amartha

Sr. Performance Lead

Sorry, this job was removed Sorry, this job was removed at 10:05 p.m. (IST) on Monday, Feb 03, 2025
Be an Early Applicant
South Jakarta City, Jakarta
South Jakarta City, Jakarta

Description

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.

Responsibilities

  • Develop and oversee overall performance marketing strategy
  • Create strategy and optimization for Google Ad campaigns (SEM)
  • Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
  • Ensure top organic search ranking positions (SEO)
  • Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
  • Supervise the paid listings on third party websites and media partners
  • Develop and oversee email marketing and marketing automation strategy
  • Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
  • Supervise all performance tracker and measure all marketing campaigns
  • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
  • Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and asset
Requirements
  • Should have at least 5 years of experience as Project Manager, Campaign Planner, Product Marketing, or other relevant roles
  • Proficient in spoken and written English
  • Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
  • Proficient with digital marketing tools i.e. mailchimp, mix panel, insider sms tools, etc
  • Google Ads Search and Display certified
  • GAIQ certified
  • Google Tag Manager
  • Strong proven track record for managing millions in ad spend
  • Email marketing platforms
  • Self-driven
  • Degree in Marketing communications or equivalent
  • Past relevant experience in the Financial industry/fintech is highly valued

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.

Similar Jobs

Expert/Leader
Fintech • HR Tech • Insurance • Consulting
Lead strategic risk consulting projects focusing on resilience, climate, and cybersecurity. Develop frameworks and advise clients on risk management.
Top Skills: Business Continuity ManagementContingency PlanningCrisis ManagementEnterprise Risk ManagementIt Disaster RecoveryOperational ResilienceRisk TechnologySupply Chain Resilience
Senior level
Fintech • HR Tech • Insurance • Consulting
Seeking a Senior Consultant in Strategic Risk Consulting to lead complex projects, provide resilience advisory, and develop risk frameworks.
Top Skills: Risk Technology
6 Days Ago
Jakarta, IDN
Senior level
Senior level
Fintech • HR Tech • Insurance • Consulting
As Assistant Vice President, you will assess risk, implement placement strategies, document activities, and improve relationships with clients and carriers in the insurance sector.

What you need to know about the Bengaluru Tech Scene

Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account