Researches markets, competitors, customers, and suppliers to develop and execute supplier and product marketing strategies. Leads cross-functional product launches, direct marketing communications, supplier initiatives, testing, market intelligence, and product road maps. Builds supplier relationships, identifies growth opportunities, supports global marketing efforts, and presents strategic recommendations to management. Regional and international travel may be required.
- Researches and analyzes industry and competitive conditions, customer and supplier needs.
- Designs the marketing strategies to capitalize on business opportunities.
- Drives the process with multiple departments and suppliers to plan and launch their products and manage the cross-functional implementation of the plan.
- Must be comfortable in various settings, from analyzing data, to interacting confidently with senior management in discussing strategy, market and competitive conditions.
- Launches supplier initiatives and therefore provides product solutions/unique advantages to suppliers and customers so that Mouser is considered the preferred partner for suppliers and the preferred provider of products for customers.
- Leads the planning and strategy for all direct marketing communications using a multitude of mediums to communicate to customers, both internal and external.
- Builds and implements test strategies for supplier marketing activities, and analyze to better understand customer behavior and maximize results.
- Develops vendor partners that support supplier initiatives to enhance company's ability to meet marketing goals.
- Strives to align market intelligence efforts with the Mouser’s core purpose strategy, which will result in targeted return on investment objectives.
- Discovers new product marketing opportunities that support new designs and advanced technologies through strategic meetings with suppliers.
- Ability and experience in reading, analyzing and interpreting scientific and technical journals, financial reports and legal documents.
- Available & willing to travel regionally & internationally as needed. Valid passport and other required travel documents, or eligible to obtain required documents for travel.
- Works closely with the Supplier Management Team in Mouser Corporate to develop deeper relationships at suppliers
- Identify new opportunities and both create and maintain product road maps.
- Provides the strong product and management support from region to corporate to maximize all potential growth opportunities globally.
- Works effectively while being responsible to various departments/management staff.
- Reports to Director of Supplier Marketing & Business Development for region.
- Responsible to VP of Global Supplier Marketing at Corporate Headquarters for supplier marketing specific initiatives.
- Internal candidates
- Minimum 2 years as a highly performing Mouser Team Lead or Supervisor.
This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time at its sole discretion based on business needs. Any part of this job description is subject to possible modification to reasonably accommodate individuals with disabilities.
About UsMouser Electronics, founded in 1964, is a globally authorized distributor of semiconductors and electronic components for over 1,200 industry-leading manufacturer brands. We specialize in the rapid introduction of the newest products and technologies targeting the design engineer and buyer communities.Mouser has 28 offices located around the globe. We conduct business in 23 different languages and 34 currencies. Our global distribution centre is equipped with state-of-the-art wireless warehouse management systems that enable us to process orders 24/7, and deliver nearly perfect pick-and-ship operations.
Mouser Electronics Bengaluru, Karnataka, IND Office
Bengaluru, India
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