Job Title
Web & SEO CopywriterJob Description
We’re IG Group. We are a FTSE100 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
We are seeking a Web and SEO Copywriter to create search-optimized, user-focused web content that drives organic traffic, improves discoverability, and converts visitors across the digital ecosystem.
Key Responsibilities:
Write and optimize website copy for SEO performance and user experience
Conduct keyword research and integrate target terms naturally into content
Develop content briefs aligned to SEO strategy and search intent
Write meta descriptions, page titles, headers, and other on-page SEO elements
Collaborate with SEO specialists and content strategists on content optimization
Audit and refresh existing web content to improve search rankings
Ensure web copy adheres to brand guidelines and regulatory requirements
Monitor content performance and make data-driven optimization recommendations
Requirements:
3-5+ years copywriting experience with strong focus on web and SEO content
Solid understanding of SEO principles, keyword research, and search intent
Proven ability to write for both users and search engines without compromising quality
Experience with CMS platforms and basic HTML
Advanced analytical mindset with ability to use tools like Google Analytics, Search Console, SEMrush
Experience conducting keyword research and developing content briefs
Knowledge of on-page SEO elements (meta descriptions, title tags, headers, etc.)
Knowledge of financial services terminology and products beneficial
Understanding of content accessibility and UX writing principles
Familiarity with compliance requirements for financial services web content
Number of openings
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