About Us:
TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com.
Location:
We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. This position is based in Gurgaon. Candidates can work in our office and can work remotely from home.
About the role:
As the B2B Marketing Manager, you will develop and execute strategic marketing initiatives that increase brand visibility, attract new business prospects, and generate leads. You'll leverage various digital channels such as email marketing, LinkedIn, and other social media platforms to engage and convert potential clients. This role is pivotal in scaling our business and creating new revenue opportunities. This role reports to our Head of Global Licensing.
About you:
You are a self-starter, with experience in the video content or creative industries. You are someone who possesses a strong understanding of lead generation, email marketing, and social media strategies.
Day to day Responsibilities:
- Lead Generation: Develop and implement a robust B2B lead generation strategy to drive traffic and leads for our video licensing business - Work closely with sales management on outbound strategies collaborate with BDR’s
- Email Marketing: Design, execute, and optimize email marketing campaigns targeting potential buyers, agencies, tv producers and other business clients
- LinkedIn & Social Media Strategy: Manage and grow the company’s presence on LinkedIn and other relevant platforms to engage with target audiences and build relationships
- Content Development: Collaborate with internal teams to create compelling marketing collateral, including email copy, social media posts, blog content, and case studies
- Analytics & Reporting: Track, analyze, and report on the performance of all marketing campaigns to optimize for conversions and ROI
You have: (aka Qualifications)
- 5+ years of proven experience in B2B marketing, preferably in the media, content, or licensing industry
- Strong understanding of lead generation, email marketing, and social media strategies
- Experience with LinkedIn as a marketing tool to build connections and generate leads
- Proficiency in CRM platforms and marketing and email automation tools (e.g., HubSpot, Salesforce, Outreach.io, Dripify, etc.)
- Solid knowledge of SEO/SEM practices and analytics tools like Google Analytics
- Excellent written and verbal communication skills, with a knack for crafting compelling content
- Analytical mindset with the ability to track and measure KPIs
- Ability to work independently and collaborate with cross-functional teams
Preferred Qualifications:
- Experience in the video content or creative industries is a plus
- Knowledge of video licensing and content distribution models
- Familiarity with graphic design or video editing tools for content creation
About this team:
This is a dynamic, collaborative and results-driven team which is growing!
India specific benefits
- Comprehensive Time Off policies
- Maternity and Paternity Time off
- Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
- Access to Mental Health Reimbursement
- Annual Sport Reimbursement and Home Office Reimbursement
- Office with in-house kitchenette
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This role is offered by TMB through Jukin Media India Private Limited.
