Business Development Manager (UHF RFID, NFC)
Results-driven Business Development Manager to accelerate growth in UHF RFID across verticals (e.g., retail apparel, supply chain/logistics, industrial, healthcare, automotive, and smart manufacturing) and additionally in Authentication Tag, NFC Reader across verticals(e.g., healthcare, industrial, manufacturing, smart home, payment). This role covers developing new markets, direct customer engagement to build design-win pipeline, win strategic accounts, and influence the ecosystem (end users, integrators, tag/reader partners).
The person has to be capable of positioning our UCODE portfolio, Authentication Tag, NFC and drive adoption by partnering with end users and solution providers. Success will be measured by qualified pipeline creation, design wins, revenue growth, and strategic partnerships.
Key Responsibilities
- Execute the go-to-market strategy for target verticals described by the product line
- Win sockets in end user pilots and at lighthouse projects
- Expand our share at inlay customers, converters and end users.
- Build relationships and partner with other value chain players (tag manufacturers, reader OEMs, systems integrators) to win projects
- Capture voice-of-customer to inform product line about market requirements. Translate customer needs into solution requirements, influencing product roadmaps and reference designs.
- Own design-win forecast and deliver on Design win targets
- Represent the company at industry events, webinars, and standards bodies; deliver demos and talks.
Required Qualifications
- X+ years of Business Development / Commercial experience (solution selling, partner management, enterprise account growth).
- UHF RFID expertise:
- Either direct experience in UHF RFID (tags, readers, ICs, middleware, end-to-end solutions), or
- From an end user that has deployed UHF RFID at scale, or
- Coming from the competition (RFID tag IC vendors, tag/reader OEMs, or solution providers, distributor).
- NFC expertise:
- Either direct experience in NFC (tags, readers, ICs, middleware, end-to-end solutions), or
- From an end user that has deployed NFC at scale, or
- Coming from the competition (RFID tag IC vendors, tag/reader OEMs, or solution providers, distributor).
- Proven track record of creating qualified DW pipeline.
Ideal add-on:
- Experience in one or more verticals: retail, logistics, industrial manufacturing, apparel, healthcare, or automotive.
- Knowledge of physics basics for UHF (read range variables, materials, tagging best practices)
Familiarity with RFID standards (GS1 EPC Gen2), NFC standard (NFC Forum, ISO14443, ISO/IES 18092), Security Standard.
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