Digital Marketer (SEO/SEM + Content)

About the Company:

PromptCloud is a Data as a Service company that helps businesses harness the power of data. Our technology fuels some of the most interesting big data projects of the word. We are a small bunch of people working towards shaping the imminent data-driven future by solving some of its fundamental and toughest challenges. 

The PromptCloud experience is about striving to become the best version of ourselves holistically, an experience that lasts a lifetime. We tend to have clear growth paths for every role and level in the org so the learning never stops. We believe in a work-life blend, and hence encourage responsible flexibility, which is particularly important in a fully remote setup we have. We trust our people with the impact they can create, and let them choose how they want to do so. We are on a mission to put reliable data at the heart of every business to fuel success and intend to transform the lives we touch (of our customers and our people) while on this journey.

About Role: PromptCloud is looking for a self-driven digital marketer with a flair for the technical side of things – digital and content marketing. As a digital marketing specialist, your primary objective would be to drive marketing-generated leads and web signups for the sales team through demand generation. This role is critical to the success of the business and will involve creating successful campaigns on multiple social media channels.

Additionally, you will work with team members on handling Google Adwords and other paid channels, working on the segment marketing and helping to create and test ad copy, making landing page optimisation, sketching out the leads plan for future campaigns, and ultimately generating campaign insights.

You are someone who takes initiative, learns quickly, and iterates effectively to thrive in a fast-paced environment. We have built a solid foundation in terms of web and social media presence, and content marketing. You will amplify the impact of these efforts and create innovative strategies to strengthen our marketing capabilities.

Role and Responsibilities

• Core responsibility will be to manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns

• Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines

• Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions

• Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills)

• Manage third party listings and company profile across business directories 

• Manage Agile CRM for campaigns and lead tracking

• Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development

Qualification and Requirements

• 2 to 4 years experience in digital marketing and advertising (preferably B2B or SaaS)
• Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter. Knowledge on Quora, and Reddit will be an advantage)
• Demonstrable experience with email marketing, lead generation and SEM
•  Understanding of analytics tools and the ability to set up tracking/ reporting mechanisms to capture key metrics
• Familiarity with web design and WordPress
• Having your own blog/website is a huge plus

All your information will be kept confidential according to EEO guidelines.