Job Purpose
The Digital Marketing Manager will drive online marketing strategies for developing and executing strategic HCP centric marketing initiatives that drive growth and market penetration for the company's expert portfolio. This role will leverage digital platforms to connect with HCPs, optimize customer journeys, and execute data-driven campaigns that align with business objectives. The ideal candidate will bring expertise in digital marketing best practices, including CRM, CMS, Mobile, EMail, and content marketing, and a keen understanding of Indian market to differentiate & execute in a competitive landscape.
The role has the following key deliverables:
Strategy Development and Execution: Develop and execute a comprehensive digital marketing strategy that aligns with the expert portfolio marketing objectives, leveraging omnichannel touch points.
Content Creation & Optimization: Oversee content strategy. Work closely with expert brand teams to ensure all digital content is optimized for mobile and other touch points accordingly.
CR Management: Manage content generation & trigger across different cohorts of engaged audiences (IM, Email, Webinars), creating and scheduling content, and engaging with audiences to enhance engagement & message retention. Utilize CRM tools to track customer journeys and improve conversion rates. Data Analysis and Reporting: Track, analyze, and report on key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI. Use data insights to refine strategies and make data-driven decisions.
Website Management: Collaborate with web development teams to ensure the company’s HCP facing website is user-friendly, optimized for SEO, and aligned with digital marketing goals. Manage website content updates, landing pages, and A/B testing.
E-commerce and Digital Sales Support: Support D2C initiatives by developing targeted campaigns and optimizing product listings. Ensure seamless integration of digital marketing efforts with D2C objectives.
Trend Monitoring and Innovation: Stay up-to-date with industry trends, new digital tools, and emerging platforms. Experiment with innovative marketing tactics to maintain a competitive edge in the digital space.
Collaboration with Cross-Functional Teams: Work closely with brand, creative, and sales teams to ensure cohesive brand messaging across all digital touchpoints and alignment with overall marketing goals.
Qualification and Experience:
2-4 years of industry experience. Prior experience in content/CRM with healthcare/pharma co is highly desirable
What we offer:
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. So, we look to reward your contribution with a benefits package that includes but not limited to:
- Annual bonuses that reflect Haleon’s performance
- Hybrid@Haleon – our philosophy to hybrid work and supporting individuals work/life balance
- Childcare support – we offer enhanced maternity and paternity paid leave options for those important times as well as child care options
- Life Insurance and Private Medical Package – with additional preventive healthcare services for employees to provide protection and piece of mind
- Health and Wellbeing - programmes that take care of you physically and mentally
- Development Opportunities - future-ready training, so your skills are always up to date
Apply now to hear more about this role and our journey changing the future of everyday health.
With our passion, knowledge and expertise alongside our category leading brands such as Crocin, Sensodyne, Voltaren and Centrum, we’re uniquely placed to grow a strong, successful business.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
