Drive B2B client acquisition through cold email outreach, lead generation, CRM management, and sales funnel development. The role involves managing email performance, maintaining lead quality and data accuracy, tracking top-of-funnel KPIs, preparing performance reports, and identifying sales opportunities. The specialist will use outreach and CRM tools, optimize campaigns, qualify leads, and independently manage targets in a remote environment.
𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟱-𝟲 𝗟𝗣𝗔)
Experience: 2+ yrs
Location: Remote
Job Type: Full-time
We're seeking an Inside Sales Specialist to drive new client acquisition through cold outreach and CRM-driven lead generation. You'll be responsible for executing outbound campaigns, maintaining lead quality, and hitting your own TOFU targets, a great opportunity to build a strong foundation in B2B sales for a fast-growing company.
Requirements
What you'll be doing
- New Client Acquisition: Drive new client acquisition through strategic cold email outreach, using tools like SmartLeads, Clay, LinkedIn Sales Navigator, and other email scraping tools
- Email Performance Management: Execute cold email strategies to maintain strong inbox deliverability, healthy open rates, and low bounce rates
- Smart Leads Management: Maintain and update records, ensuring data accuracy and smooth integration with the broader sales process
- Lead Quality Assurance: Ensure the leads you generate meet quality standards and maintain data integrity in the CRM
- Reporting: Share regular reports on your own lead quality, open rates, bounce rates, and other KPIs with your manager
- Setting TOFU Targets: Track your own top-of-funnel targets and work to optimize your KPIs over time
- Identifying Sales Opportunities: Flag sales opportunities as they arise and loop in the operations team where relevant
Your Skills & Experience
- Experience: 2-3 years of experience with Smart Leads, Clay or a similar outreach platform. Proven experience in building sales funnels and impacting TOFU.
- Technical Aptitude: Familiarity with CRM tools, LinkedIn Sales Navigator, email scraping tools, and MS Excel; willingness to learn quickly
- Industry Interest: Interest in B2B lead generation; exposure to creative & design services is a plus
- Analytical Mindset: Comfort working with data to spot patterns and draw basic conclusions
- Communication Skills: Excellent spoken and written English, with the ability to communicate clearly and persuasively
Why Join Us?
- Work with the best: Collaborate with some of the best global brands and top leadership in the industry.
- Hypergrowth Opportunity: Be part of a company experiencing explosive annual growth with the potential to scale.
- Continuous Development: Refine your skills through continuous training and the support of a collaborative team.
- Own Your Impact: Enjoy a high-trust environment where your contributions are valued, your voice is heard, and your ownership mindset is celebrated.
- Flexibility & Autonomy: Embrace a remote-first culture that empowers you to design your ideal workday, focusing on results and maximizing your productivity.
- Vibrant & Collaborative Community: Connect with a passionate team of creative thinkers and innovators who share your dedication to excellence and making a difference.
Days 1–30: Onboarding and Foundation
- Get to know: Understand the company's culture, values, target clients, and sales goals
- Master the Tools: Become proficient with Smart Leads, LinkedIn Sales Navigator and email scraping tools
- Learn the ICP: Study the ideal customer profile and get familiar with the lead qualification framework
- Shadow and Learn: Sit in on calls/outreach with your manager or senior team members to understand tone, messaging, and objection handling
- Set Up Your Workflow: Get your CRM, email sequences, and reporting cadence set up and running
Days 31–60: Execution and Ramp-Up
- Start Outreach: Begin running cold email campaigns independently, applying what you've learned about messaging and targeting
- Track Performance: Monitor your own open rates, bounce rates, and reply rates; start iterating on subject lines and messaging based on results
- Build Lead Quality Habits: Establish a consistent process for qualifying leads and maintaining clean, accurate CRM data
- Hit Early Targets: Work toward your first TOFU targets (leads sourced and qualified) with regular check-ins with your manager
Days 61–90: Consistency and Optimization
- Own Your Numbers: Consistently hit your TOFU targets and maintain healthy email performance metrics (deliverability, open rates, bounce rates)
- Refine Your Approach: Use your own data to identify what's working and adjust your outreach and qualification approach accordingly
- Report Independently: Deliver clean, regular performance reports to your manager without prompting
- Flag Opportunities: Start proactively identifying promising leads or patterns and looping in your manager or the operations team where relevant
Must-have skills
Email Marketing, Performance Marketing, Lead Generation
Good-to-have skills
lead reporting, identifying sales opportunities, creative & design industry
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