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TV One

Integrated Marketing Specialist

Posted One Month Ago
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In-Office
Dallas, TX
Mid level
In-Office
Dallas, TX
Mid level
Develops and manages business-to-business advertising accounts, prospects for new clients, conducts cold outreach, and creates client-focused sales plans to meet revenue goals. Builds relationships with major and recurring clients, supports account collections, collaborates on market promotions, and participates in team events and meetings. Media, radio, digital, marketing, advertising, web sales, and CRM experience are advantageous.
The summary above was generated by AI

Job Position:     Integrated Marketing Specialist 

Department:     Sales 

Reports to:       Local Sales Manager        

FLSA:                Exempt(OSS)

Status:              Full-time                                           

Work Location: Dallas, TX  

 

OVERVIEW: 

The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple, to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

 

 ESSENTIAL RESPONSIBILITIES:

  • Business-to-business sales, and superior management of both large and small accounts
  • Prospecting, cold calling, and development of new sales opportunities
  • Creation of client-focused sales plans to meet/exceed goals, and ensure client needs are met
  • Ideate with leadership for creative innovative nuance for market promotion based on target audience 
  • Participation in team/market efforts, meetings, and events
  • Assisting with collection efforts from clients
  • Generate plans for the senior client list and reoccurring business to promote extensive plan years 
  • Creation of client-focused sales plans to meet/exceed goals in conjunction with Target and Key Account development

 

KNOWLEDGE/SKILLS/ABILITIES:

  • Highly motivated and creative individual who is looking for ways to innovate
  • Committed to building and developing new relationships
  • Maintaining and building strong relationships with new and existing clients
  • Professional demeanor, and excellent verbal and written communication and customer service skills
  • Successful track record working with major accounts
  • Web sales and CRM experience is a plus
  • Knowledge in the following industries, radio, digital, marketing, advertising is a plus
  • Submit to a criminal background check
  • Legal right to work in the United States

                                                                                                                                         

EDUCATION and/or EXPERIENCE

3-5 years business-to-business sales experience, with experience in media preferable.

 

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