RSA - Outbound Business Development Representative (BDR)
RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.
For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team! For more information, go to rsa.com.
Job Summary:
- The Outbound BDR is responsible for generating new leads and qualifying prospects through proactive outbound strategies. You will engage with potential customers via cold calling, email outreach, social media, AI tools and other digital channels to create a robust pipeline for our Account Executives. This role requires a blend of strategic thinking, excellent communication skills, and a persistent, self-motivated approach. The outbound BDR will manage the prospect through lead generation, pipeline management, organisation, effective communication, and strong discovery and listening skills.
Key Responsibilities:
- Prospecting & Lead Generation:
- Identify and research target companies and key decision-makers using tools such as LinkedIn, CRM databases, and industry reports.
- Develop targeted outbound campaigns (cold calls, emails, social media outreach) to generate interest in our SaaS solutions.
- Partner with the Account Executive on prospects
- Qualifying Leads:
- Engage with prospects to understand their needs, pain points, and buying processes.
- Evaluate prospects against the ideal customer profile (ICP) and qualify them as Sales Qualified Leads (SQLs) for the Account Executives.
- Pipeline Management:
- Maintain detailed and up-to-date records of all prospecting activities in our CRM system.
- Follow up with prospects in a timely manner to nurture interest and schedule discovery calls or demos.
- Collaboration:
- Work closely with the Sales and Marketing teams to refine outreach strategies and share market feedback.
- Participate in regular meetings to discuss progress, challenges, and opportunities for improvement.
- Stay up to date with industry trends and market competition
- Performance Metrics:
- Meet or exceed monthly and quarterly KPIs, including outreach volume, number of qualified leads, and meetings booked.
Qualifications:
- Bachelor’s degree in business, Marketing, Communications, or a related field (or equivalent practical experience).
- 1-2 years of experience in outbound sales, lead generation, or business development (IAM and SaaS experience is a plus).
- Proven track record of success in a high-volume outbound sales environment.
- Excellent verbal and written communication skills.
- Strong research and analytical skills with the ability to identify and engage decision-makers.
- Proficiency with CRM platforms (Salesforce, HubSpot, etc.) and outbound sales tools (e.g., Outreach, Salesloft, 6Sense).
- Self-motivated, results-driven, and comfortable working in a fast-paced, target-oriented environment.
RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.
If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at [email protected]. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.
