Performance Marketing Manager (UA Specialist)

[ WHO WE ARE ]

Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives.Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans.

KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.

The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.

With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.

[ ABOUT THE ROLE ]

We are looking for a skilled performance marketer with a strong data-driven mindset with excellent documentation skills, and outstanding communication skills to join our team. If you're ready to take on challenges and drive growth, read on to find out more about this exciting opportunity. 

[ Job Responsibilities ] 

• Plan and execute user acquisition campaigns for both new and existing games currently under service. 
• Continuously optimize key performance metrics (e.g. Cost per Acquisition/ROAS/LTV) through media channel operations based on data-driven decisions. 
• Manage media performance, and data & insight reporting on a regular basis. 
• Lead the ad creatives cycle, including analysing creatives performance data, optimizing creatives, and planning future ad creative designs. 
• Oversee ad monetization tasks, including detailed data analysis and strategic optimizations. 

  [ Essential Requirements ]  

• Bachelor's degree in marketing, statistics, business, or a related field. 
• Proven experience in collaborating with Headquarters members located overseas, including managing projects and working closely with members across different time zones and cultures. 
• 4 to 6 years of experience in mobile performance marketing. 
• Expertise in developing marketing campaign strategy plans including media mix optimization, and hands-on experience with self-serve platforms like Google Ads, Facebook Business Manager, etc. 
• Deep understanding of global and local Indian media channels, experience with Mobile Measurement Partners (MMPs) such as Adjust, and proficiency in analytical tools. 
• Advanced skills in planning, analyzing, and optimizing ad creatives demonstrated by past work. 
• Excellent documentation skills with a preference for Microsoft Excel and PowerPoint 

[ Preferred Qualifications ] 

• Unique approach and proven strategies in performance marketing, preferably in the mobile gaming sector. 
• A passion for mobile games and hands-on industry experience, which could include previous marketing campaigns for mobile games 
• Demonstrated capability in utilizing marketing data to drive campaign improvements and ROI. 
• Experience with In-app ads monetization strategies and App Store Optimization (ASO) tactics. 
• Exceptional communication skills, able to effectively coordinate with internal teams and external partners