The Performance Marketing Specialist will develop and oversee performance marketing strategies, optimize advertising campaigns across channels like Google Ads and social media, manage email marketing strategies, and analyze campaign performance metrics to improve ROAS. They will collaborate with various teams to enhance conversion rates and ensure effective campaign execution.
The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/WhatsApp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.
Job description:
- Develop and oversee overall performance marketing strategy
- Create strategy and optimization for Google Ad campaigns (SEM, Discovery, GDN, UAC, etc)
- Create strategy and optimization for Social Ads ( Facebook, Instagram, LinkedIn and Tiktok Ads)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
- Supervise the paid listings on third party websites and media partners
- Collab with CRM team to create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Supervise all performance tracker and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
- Up to 5 years of experience as Project Manager, Digital marketing, Campaign Planner, Product Marketing, or other relevant roles
- Proficient in spoken and written English
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
- Proficient with digital marketing tools i.e. Adjust, mix panel, clevertap, ahrefs, sms tools, etc ● Google Ads Search and Display certified
- GAIQ certified
- Google Tag Manager
- Strong proven track record for managing millions in ad spend
- Email marketing platforms
- Self-driven
- Degree in Marketing communications or equivalent
- Past relevant experience in the Financial industry/fintech is highly valued
Preferred characteristics:
- Detail-oriented without missing the big picture;
- Able to process, synthesize and derive an actionable conclusion from big data;
- Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;
- Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus
- Able to become an excellent individual contributor as well as a reliable team player.
- Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.
Top Skills
Data Analytics
Email Marketing
Facebook Ads
Google Ads
Google Sheets
Instagram Ads
Linkedin Ads
Excel
Seo
Tiktok Ads
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