Performance Marketing Specialist - Marketing

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:

Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting – farmer-first advisory in local languages (AgriLokal)
Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community – Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

What you will do

Team Leadership: Lead and mentor a team of digital marketing specialists, providing guidance and feedback.
Strategy Development: Create and execute digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.
Campaign Management: Oversee the planning and optimization of campaigns across SEO, SEM, social media, email marketing, and content marketing.
Performance Analysis: Monitor KPIs to measure campaign effectiveness and drive data-driven optimizations.
Cross-Functional Collaboration: Work with product marketing, sales, and creative teams to align digital initiatives with business objectives.
Budget Management: Manage digital marketing budgets to maximize ROI and adhere to financial targets.
Innovation: Stay updated on industry trends and emerging technologies to recommend new strategies.

Requirements

1–3 years of relevant experience in performance marketing, preferably in a fast-paced startup environment. Read and write proficiency in at least one of the following languages is mandatory: Telugu, Tamil, Kannada, or Malayalam. Proficient in analyzing and optimizing campaigns using web analytics tools (e.g., Google Analytics) and digital advertising platforms (e.g., Google Ads, Facebook Ads Manager). Strong understanding of digital marketing channels, strategies, and execution, including SEO, SEM, social media, email marketing, lead generation, and performance marketing. Demonstrated ability to drive measurable outcomes with a results-oriented mindset and consistent achievement of defined KPIs. Strategic and creative thinker with strong problem-solving skills and an innovation-driven approach. Excellent leadership and communication skills, with the ability to motivate and collaborate effectively with team members.