The Product Marketing Manager at One Impression will develop and implement growth strategies, conduct competitor analysis, and utilize data analytics to enhance customer success and experience. The role involves leading marketing initiatives, managing stakeholder relationships, and driving user acquisition through innovative strategies.
One Impression is India's largest and first-of-its-kind Full-Stack IMaaS (Influencer Marketing as a Service) Platform. We help brands manage high-impact influencer marketing campaigns. We are active in over 12 countries including India, the US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in 10+ languages.
Backed by some of the top investors in the country including founders of Livspace, MamaEarth, Vedantu, Wow Skin Sciences, OML, People Group, etc. as well as celebrities like KL Rahul, Zakir Khan, Masoom Minawala, our ultimate vision is to capture 25% of the global media spend by becoming the world's de-facto influencer marketing platform.
We are strong believers that our people are the pillars of our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!
Key Responsibilities:
- Growth Strategy Development: Develop and implement comprehensive growth strategies that align with business objectives, leveraging market research and data insights.
- Competitor Benchmarking: Conduct regular competitor analysis to identify market opportunities, threats, and best practices to stay ahead in the industry.
- Data Analytics: Utilize advanced data analytics to track and analyze key growth metrics, making data-driven decisions to optimize growth initiatives.
- Customer Success and Experience: Foster a customer-centric culture focused on delivering exceptional customer experiences, enhancing customer success programs to ensure high user satisfaction and retention.
- Growth Hacking: Identify and execute innovative growth hacking strategies to drive user acquisition, engagement, and retention, continuously testing and iterating to find the most effective tactics.
- User Experience (UX): Collaborate with product and design teams to enhance user experience, ensuring seamless interactions and high customer satisfaction.
- Marketing Activation: Lead marketing activation initiatives to boost brand awareness, drive lead generation, and support sales efforts through targeted campaigns and programs.
- Stakeholder Management: Manage relationships with key stakeholders, ensuring alignment and support for growth initiatives, while collaborating with cross-functional teams to drive results.
- Partnerships: Identify, establish, and nurture strategic partnerships to expand market reach and drive growth, ensuring mutual success and alignment with business goals.
Qualifications:
- Minimum of 3 years of growth-focused experience within B2B SaaS companies.
- Proven track record in developing and executing successful growth strategies.
- Strong understanding of customer success and customer experience (CX).
- Expertise in competitor benchmarking and market analysis.
- Proficient in data analytics and making data-led decisions.
- Excellent stakeholder management skills.
- Strong understanding of technology and product management.
- Experience in growth hacking, user experience (UX), and marketing growth.
- Exceptional communication and interpersonal skills.
- Bachelor's degree in Business, Marketing, Data Science, or a related field. A master's degree is a plus.
Top Skills
B2B Saas
Communication
Competitor Analysis
Customer Success
Data Analytics
Growth Hacking
Growth Strategy Development
Interpersonal Skills
Marketing Activation
Product Management
Stakeholder Management
User Experience (Ux)
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