The Senior Associate Performance Marketing Manager will lead and execute data-driven affiliate marketing strategies, allocate budgets, track performance, optimize commission structures, manage a team, and communicate insights to stakeholders. This role requires strong analytical skills and experience in affiliate marketing.
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
- Lead the development and execution of data-driven affiliate marketing strategies aligned with overall business objectives including creating clear program guidelines, setting commission structures that incentivize desired actions (sales, leads).
- Oversee the affiliate marketing budget, allocating resources across different partner types and potentially different product categories - Identify and recruit new affiliate partners and maintain strong relationships with affiliate partners, networks, and agencies.
- Develop and optimize the affiliate marketing program, including creating clear program guidelines, setting commission structures that incentivize desired actions (sales, leads).
- Track and analyze affiliate program performance, using data insights to identify top-performing partners, optimize program elements, and identify areas for improvement.
- Use data-driven approaches to optimize commission structures, payouts, and incentives.
- Collaborate closely with internal teams (Martech, analytics, legal growth etc.) to ensure seamless integration of the affiliate program with other marketing initiatives and compliance with relevant regulations.
- Maintain high standards for affiliate creative assets and promotional materials.
- Manage a team of affiliate marketing specialists, providing guidance, training, and mentorship to ensure everyone is working towards shared goals.
- Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
- Able to explain complex data in a way that is understandable for non-technical audiences.
Requirements
- Graduate from a reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
- 7+ years of experience in affiliate marketing or partnership roles - Proven track record of managing successful affiliate marketing programs and driving revenue growth.
- Strong analytical skills with proficiency in data analysis tools and Excel.
- Excellent communication and negotiation skills, with the ability to build and maintain relationships.
- Experience with affiliate tracking platforms (e.g. Partnerize, CJ Affiliate, etc) is preferred.
- Knowledge of digital marketing trends and best practices
- Strong attention to detail and organizational skills.
- Product management experience is a plus.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Top Skills
Affiliate Marketing
Cj Affiliate
Data Analysis
Excel
Partnerize
Traveloka Bengaluru, Karnataka, IND Office
Embassy Tech Village Road, Bengaluru, Karnataka, India, 560103
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