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Traveloka

Senior Performance Marketing Analyst

Posted 14 Hours Ago
Be an Early Applicant
DKI Jakarta, Gambir, DKI Jakarta
Mid level
DKI Jakarta, Gambir, DKI Jakarta
Mid level
The Senior Performance Marketing Analyst will manage and optimize display advertising campaigns to enhance brand awareness, traffic, and conversions. Responsibilities include analyzing campaign performance, conducting A/B testing, and providing actionable insights, all while managing external vendors. The role requires proficiency in digital marketing tools and an analytical mindset to make data-driven decisions.
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It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

  • Implement high-performing campaign management and execution of display advertising strategies to drive brand awareness, traffic, and conversions

  • Manage and optimize display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)

  • Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.

  • Conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.

  • Monitor and report on key performance metrics, providing actionable insights and recommendations

  • Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising

  • Execute and prioritize all the tasks / activities within the managed campaigns

  • Maturity to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered

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Requirements

  • Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

  • 2+ years of experience in digital marketing with a focus on display advertising

  • Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)

  • Experience with A/B testing and performance optimization techniques

  • Proven track record of managing and optimizing display advertising campaigns

  • Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

  • Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis

  • Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence

  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

  • Strong attention to detail and organizational skills

  • Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

Excel
Facebook Ads Manager
Google Ads
Google Analytics
Tableau

Traveloka Bengaluru, Karnataka, IND Office

Embassy Tech Village Road, Bengaluru, Karnataka, India, 560103

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