The SEO Specialist is responsible for optimizing website content, conducting keyword research, developing link-building strategies, managing local SEO efforts, and adapting strategies for AI-driven search engines.
Key Responsibilities
On-Page SEO
- Conduct keyword research and analysis to identify high-value opportunities.
- Optimize website content, meta tags, headings, and internal linking for SEO on Wordpress site.
- Work with manager to develop SEO-friendly blog posts, landing pages, and product descriptions.
- Perform regular SEO audits and recommend improvements.
Off-Page SEO
- Develop and execute link-building strategies to improve domain authority.
- Identify and build relationships with relevant websites for guest posting and backlink acquisition.
- Monitor backlink profile and disavow harmful links when necessary.
- Manage local SEO efforts, including Google Business Profile optimization.
- Stay updated on industry trends and algorithm changes to adjust strategies accordingly.
AI & LLM-Driven SEO
- Research and implement strategies to optimize content for AI-powered search engines and LLM-based platforms.
- Monitor emerging trends in LLMs to ensure adaptability and track analytics for performance.
- Assist in producing content and collateral to produce authoritative, context-rich content that LLMs prioritize.
- Proven experience in SEO (on-page and off-page) with measurable results.
- Strong knowledge of Google Search Console, Google Analytics, and SEO tools (e.g., SEMrush).
- Familiarity basic web development principles on Wordpress.
- Understanding of AI-driven search and its impact on SEO strategies.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and collaborate with cross-functional teams.
Requirements:
- Education in Marketing, Business, Communications, or relevant experience.
- Demonstrated ability to write articles, blog posts, proposals, video scripts, and/or compelling marketing copy.
- 3+ years experience with digital SEO tactics and programs
- Possesses a self-motivated and results-oriented mindset.
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