Sr. Manager MarketingSenior Retention & Acquisition 2
Responsibilities:
- Devise and execute a data-led user growth strategy (non-performance marketing led) for Junglee Games
- Devise strategies to scale beyond the usual and broaden the top of the funnel using unpaid digital acquisition channels (like referral program, social sharing, product marketing, migration journeys – cross-sell, SEO/ ASO, content marketing, and more)
- Work closely with product and performance marketing teams to optimize the top of the funnel – improve the acquisition funnel through multiple product A/B tests and conversion journey experiments
- Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth
- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas
- Partner with creative team and brand marketing to churn out new content/ creatives
- Build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization
Basic Requirements:
- at least 5+years of experience in B2C mobile app acquisition marketing, RMG experience would be an added plus
- should have worked with cross-functional teams including product/ BI/ design/ content/ brand teams
- very strong with data/ insight generation, fluent with MS Excel
- structured problem-solving with on the feet thinking
- good communication/ presentation skills verbal and written
- Have managed a team
- should be good with stakeholder management
- tier 1 institute MBA preferred
- should have attention to detail, high bias for action, and give importance to rigor; should be agile
Junglee Rummy, Howzat, Eatme.io, Poker, and Carrom. Our mission is to build entertainment for millions of people around the world and connect people through high-quality games. The games are available on multiple platforms, including web browsers. Android and iOS devices emphasize creating engaging and immersive gaming experiences while incorporating social features to foster interaction and competition among players. Since founding, we've drawn 700 of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar. Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology, and, most importantly, a values-driven culture that creates the next set of conscious leaders. Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Junglee has gained recognition in the gaming industry and has received various accolades for its contributions to the online gaming space and continues to innovate and develop new games, expanding its presence in the global gaming market
